The automotive marketplace now has access to accurate in-depth reporting on Internet-based advertising, providing 100% accountability and tracking of true return on Internet advertising investment with BDC Intelligencesm from BDCstaff.com
Cleveland, OH (PRWeb) February 2, 2007 -- Over the past eleven years, dealerships throughout North America have spent millions of dollars building a Web presence to include Websites, third-party leads, OEM leads, paid search placement and search engine optimization (SEO) in response to the growing demand of consumers on the Internet. Today BDC Management Group (http://www.bdcstaff.com) introduces the exclusive BDC Intelligencesm resource to track full-cycle ROI on all Internet activity for the dealership.
"Dealers have spent a lot of time and money attempting to make the Internet a true profit center for their stores." reports Company President and CEO David Hein; "As they have built their process and infrastructure, there has been a lack of accurate and in-depth reporting on the expense and the results it creates." BDC Intelligencesm gives dealers simple reporting on true results created from the Internet in a full report form.
In many dealerships today, General Managers receive a lead and sale report directly from the Internet Manager or sales staff. While conducting in-depth analysis at hundreds of dealerships, BDC Management Group found a dramatic discrepancy between the number of Internet leads that resulted in sales and the numbers that Dealers and General Managers report as their Delivery numbers. One dealership group in South NJ, which reports consistent 35% delivery rate to Internet customers demonstrated verifiable Internet customer deliveries to less than 19%.
The BDC Intelligencesm system receives customer data from every lead that is sent into the dealership in real time. This system records information such as the lead source, the time the lead arrives and the vehicle the customer is looking at, BDC Intelligencesm then automatically receives customer indicators from the dealership's systems and produces a detailed report on the effectiveness of every lead provider that the dealership receives.
Reports are printed and sent to Dealers at the end of every month, with clear information on the number of leads received, the number of cars sold to those customers and the effectiveness of every lead source for the reporting period. The system tracks performance over time and delivers intelligence on the growth of the dealerships Internet performance.
The process management team at BDC Management Group reviews the performance of every lead provider and every dealership. This evaluation is summarized and recommendations on the performance of leads that the dealership utilizes, compared to similar dealerships throughout the country; are delivered as part of the monthly reporting process.
BDC Intelligencesm is provided exclusively by BDC Management Group to the retail automotive industry and provides dealerships with a clear view of the performance of their Internet investment and a composite view of other dealerships with similar profiles. This is the only product that accurately reports the true Return On Investment for dealerships, providing consistent and true accountability to staff, vendors and advertising sources.
About BDC Management Group
BDC Management Group is a privately held company based in Cleveland, Ohio that provides immediate phone and email contact with car buyers to build new opportunities for dealerships to increase their return on their Internet investment. The companies fully staffed and professionally managed Business Development Centers handle phone-ups, Internet response, owner communications and service scheduling for dealerships throughout North America. For additional information, contact the BDC Management Group Public Relations department at 1-866-547-0427.
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