AutoUSA to Offer Special Finance Leads

AutoUSA, America's best source of Internet customers, announced today the addition of special finance leads as another option for its more than 4,000 dealer clients. AutoUSA's dealers that serve the growing special finance or sub-prime market will immediately benefit by receiving these leads. Visit AutoUSA at Booth # 3345C at NADA.

Fort Lauderdale, Florida (PRWeb) February 3, 2007 -- AutoUSA (www.AutoUSA.com), America's best source of Internet customers, announced today the addition of special finance leads as another option for its more than 4,000 dealer clients. AutoUSA's dealers that serve the growing special finance or sub-prime market will immediately benefit by receiving these leads.

For more information about AutoUSA, visit Booth # 3345C at NADA

Many dealers have separate departments to handle these customers effectively. It's all about matching the right inventory to the particular customer, and AutoUSA believes they can get dealers more exposure to these customers.

In general, a consumer is considered to have special finance needs if their FICO score is below 600. At the 2006 National Auto Finance Association's conference, growth of this industry was a major topic of discussion. One survey conducted by Benchmark International, a consulting firm, estimated that non-prime auto loan originations were up 6% in dollar amount from 2005 to 2006, and that lower losses on loans and a decrease in bankruptcies contributed to these numbers.

AutoUSA has partnered with several select companies that specialize in capturing consumer profile information from web sites that serve the special finance market. Leads are stored on AutoUSA's secure web server, which dealers can access with a user name and password.

"With more dealerships looking for ways to remain profitable in 2007, many realize that the higher margins in the sub-prime market can give them a competitive edge," said Phil DuPree, General Manager of AutoUSA. "Many dealers have separate departments to handle these customers effectively. It's all about matching the right inventory to the particular customer, and AutoUSA believes they can get dealers more exposure to these customers."

About AutoUSA (www.AutoUSA.com)
AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of Autonation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA acts as an independent third-party provider of leads to more than 4,000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes some of the country's most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, MSN Autos, Yahoo Autos, America Online, N.A.D.A. Guides, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward's Top 100 eDealers use AutoUSA. More information is available online at http://www.AutoUSA.com

For more information, contact:
Holly Forsberg
Account Executive
Carter West PR
602-680-8960

Phil DuPree
General Manager
AutoUSA
954-769-6659

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