Today Raceway Media unveiled its latest deal, a partnership with Summit Motorsports Park, formerly known as Norwalk Raceway Park. This is the second time the two organizations have teamed up; the first was in the summer of 2006 for the production of the Night Under Fire DVD, which was released last fall.
North Adams, MA (PRWeb) February 12, 2007 -- Today Raceway Media unveiled its latest deal, a partnership with Summit Motorsports Park, formerly known as Norwalk Raceway Park. This is the second time the two organizations have teamed up; the first was in the summer of 2006 for the production of the Night Under Fire DVD, which was released last fall.
"We enjoy collaborating with Raceway Media, and this partnership opens up many doors for our track," said Summit Motorsports Park president Bill Bader, Jr. "We're pleased to be able to promote our venue and its events to RacingJunk.com's national membership and to bring the website's classified and networking tools to our racers. It's an exciting development for our facility."
As with other, similar agreements, RacingJunk.com will become the official classified website of Summit Motorsports Park, as well as host banner advertisements to promote the track and its events. The drag strip, in turn, will incorporate RacingJunk.com into its public announcements during events and distribute promotional flyers that feature the classified website.
"Summit Motorsports Park, with its commitment to affordable family entertainment, will make an excellent addition to our network of partners," said Raceway Media's Vice President of Business Development, Matthias Czabok. "Racing is very much a family affair. Parents pass their love of the sport down to their children and grandchildren, and we find that many families surf our site together. Summit Motorsports Park can now offer our services to their racing family and vice-versa."
The multimedia company has been extremely active in establishing these types of cross-promotional relationships in recent months and today's announcement brings the number of track partnerships to ten. The company has also been busy enhancing its website and is expected to announce a new social networking feature in the future.
ABOUT RACEWAY MEDIA
Raceway Media LLC, a Boxcar Media, LLC Company, is a multimedia publishing firm servicing the racing and performance enthusiasts industries. It is a free 'one-stop shop' for those looking to buy, sell, trade, entertain or interact with people throughout the automotive and motorcycle racing and performance communities.
The company's holdings include RacingJunk.com and the newly launched MotorcycleJunk.com, which together receive more than 50 million page views per month and have more than 160,000 members. Raceway Media also owns BoatingJunk.com, MuscleCarJunk.com, TunerJunk.com, ImportJunk.com and RacingJunkRides.com. A new division, "Raceway Productions," produces, distributes and broadcasts content of racing related events.
ABOUT SUMMIT MOTORSPORTS PARK
Summit Motorsports Park (www.summitmotorsportspark.com) formerly Norwalk Raceway Park, in Norwalk Ohio, is one of the nation's top motorsports facilities, located near three of the nation's Top 50 markets: Cleveland, Detroit and Columbus. More than 7.5 million households and 20 million people live within a three hour drive. The second-generation family owned and operated track is known for its family entertainment, excellent customer service and famous dollar-a-pound ice cream.
The facility is sanctioned by the National Hot Rod Association (NHRA) beginning with the 2007 season. In addition to joining the sanctioning body, the track is undergoing a $5 million expansion, and hosts the inaugural Summit Racing Equipment NHRA Nationals June 28-July 1, 2007.
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