Magic Johnson, Michael Irving and Lou Ferrigno (a.k.a. The Hulk) were among those celebrities gifted by local companies.
Miami, FL (PRWEB) February 10, 2007 -- VIP gifting and product placement company Details by Design gave local companies the opportunity to introduce their products to the celebrities attending the Legends Poker Tournament hosted by Magic Johnson at the Seminole Hard Rock & Casino (February 3, 2007) during Super Bowl weekend. Michael Irving, new inductee to the NFL Hall of Fame, Lou Ferrigno and Magic Johnson were among those who received the swag in the event's gifting suite. All proceeds from the tournament benefited the Starkey Foundation and The Magic Johnson Foundation.
Details by Design provided its clients with the opportunity to showcase their products in the gift lounge. Companies interacted with the celebrities, which included photos of the guests holding their products. "Small businesses usually don't get the chance to brand themselves with such a high profile event such as Super Bowl unless they have big bucks to spend. We offer small and emerging companies placement opportunities that they can use to boost their existing marketing and public relations campaigns for a fraction of the cost of a title sponsorship or a one-time ad in a national publication," said Stacey Sleem, founder of Details by Design.
Clarisse Bisset, founder of Organics 101, a new anti-blemish skin care line based in Miami, provided gifts for both the men and women shopping in the gift suite. Bisset strongly believes in sampling and has allocated all her marketing dollars to product placement. "Everyone suffers from skin conditions some time in their lives, even celebrities. This was the perfect venue to showcase my products," said Bisset. Another emerging company, Stellas Sweet Shoppe, a Coral Gables bakery, provided its signature cupcakes. Robert Onuska, proprietor, said he left the event with two leads. "In my business, if people don't actually try my cupcakes, then they'll never refer me," Onuska said.
Details by Design also secured placement for Blue Star Jets, Cubavera, and Fiji water. "Whether a company is brand-new or established, there is nothing better than word of mouth. Having your target audience experience your product first-hand is much more effective than traditional advertising," Sleem concluded.
Details by Design is a Miami-based VIP gift bag and product placement firm that specializes in creating gift experiences at corporate, charity and celebrity events.
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