RSS To Power Advertising Messages Across the Web with New Pheedo Advertising Platform

Feed Powered Advertising Combines Social Media, Video and RSS in Easy, Scalable, Measurable Formats.

Emeryville, California (PRWEB) February 14, 2007 -- Pheedo, the RSS marketing experts, today announced the FeedPowered™ ad platform, enabling marketers for the first time to use text and video RSS content to reach and engage customers on a large scale and to track their level of engagement.

FeedPowered ads are branded on-site advertisements that present dynamically updated text, audio or video content from any RSS feed, including YouTube feeds. From within the ad unit, consumers can choose to subscribe to the RSS feed, email a feed item or opt to use several social media tools, including Digg, Del.icio.us, Reddit and more to create viral and word-of-mouth opportunities. The Pheedo platform provides marketers with the ability to create, launch and track their RSS marketing efforts across the Web and advertise on sites in the Pheedo publisher network or via a third-party ad server or network.

We like Pheedo's unique RSS-powered social media approach to online marketing. During a short test period, FeedPowered ads drove more than 1,000 subscribers to our RSS feeds and generated substantial website traffic, helping many new people develop a strong relationship with our products and discover Opera's full online experience

A large and increasing number of publishers and name brands now offer marketing content via RSS feeds. These feeds mostly reside on a publisher's website awaiting users to subscribe. FeedPowered ads let this content be distributed across the web as a dynamic marketing message encouraging consumers to subscribe to the RSS feed or spread that content through other social media outlets. With RSS as the delivery mechanism, marketers can simply update their RSS content and not have to develop new ad creative. FeedPowered ads automatically update the advertising content as the original RSS feed changes.

For marketers, FeedPowered ads present an innovative way to develop new relationships with potential customers and to start conversations based on the content. By providing a host of social media tools within the advertisement, FeedPowered ads make it easy for consumers to expand the reach of the marketing content and make new products, ad campaigns and other marketing messages viral. By providing options to consumers for interacting with the feed content, marketers can quickly broaden the audience they reach by appealing to consumers at all different stages of the buying process. After the initial engagement, marketers can track the ongoing behavior of customers who have chosen to subscribe to the feed from within the ad unit.

"Marketers are always asking us how they can do more with RSS once they have created feeds, and FeedPowered ads are the answer," said Bill Flitter, founder and VP of marketing of Pheedo. "FeedPowered ads change the way marketers communicate with potential customers by putting consumers in control of how they want to interact with content. We are in a world of fragmented media where customers demand control, and marketing products and strategies, such as FeedPowered ads, that embrace this concept will prove to be the most successful. FeedPowered ads give marketers and publishers a way to extend the reach of their content and leverage the power of RSS to move content easily around the web to engage new audiences and customers."

"We like Pheedo's unique RSS-powered social media approach to online marketing. During a short test period, FeedPowered ads drove more than 1,000 subscribers to our RSS feeds and generated substantial website traffic, helping many new people develop a strong relationship with our products and discover Opera's full online experience," said Benjamin Jacobsen, director of marketing for Opera Software.

About Pheedo
Pheedo is the premier feed advertising network and we simplify the process of creating, producing, distributing and tracking advertising with RSS feeds. Advertising agencies, global corporations and premium online publishers of all sizes work with Pheedo to create successful RSS marketing campaigns. Pheedo arms publishers with the tools and knowledge required to understand, monetize and market their RSS content including data and analysis of content feed usage and consumer behavior. For more information, visit Pheedo.

Contact:
Brett Weiner or Jeremy Frank
LaunchSquad
415-625-8555
pheedo @ launchsquad.com

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