VinterActive increases Ecommerce business and customer satisfaction through preference-based email marketing campaigns.
Lititz, PA (PRWeb) February 19, 2007 -- Listrak, an award winning provider of hosted email marketing solutions, announced today that VinterActive, a wine industry leader in the research and practice of consumer direct wine marketing, has privately branded Listrak's powerful email marketing software and is using it to send out thousands of email campaigns to its clients' email lists. VinterActive builds Ecommerce websites for over 30 wineries around the country and it uses Listrak to drive customers to its customers' websites. Each email campaign is targeted to a specific customer preference, such as location, previous purchases, favorite products, etc. This not only captures the attention of each recipient as the message only contains information of interest to them, but it also helps increase customer loyalty and satisfaction. That, in turn, drives sales.
VinterActive is able to track results to the user level to find out exactly which subscribers turn into repeat customers. VinterActive consistently achieves open rates of 30 percent and click through rates of 15-15 percent. More importantly, it noticed that targeted email campaigns continue to have a response rate that is 250 percent higher than general email blast campaigns.
Bryan St. Amant, founder of VinterActive, says, "One of the reasons we picked Listrak is because they offer the most preference applications for a low price. With us, it's all about user preference. If the initial email matches the customer's preferences, and each consecutive email matches their preferences, open and read rates will say strong for the long haul. If the content is not what customers are interested in, they won't be as inclined to open the next message you send them."
"VinterActive is using email marketing to drive business to its customers' Ecommerce sites, but it takes it one step further," says Ross Kramer, CEO of Listrak. "Using preference-based email campaigns, VinterActive has turned email marketing and Ecommerce into a personalized service. Instead of impersonal, anonymous online sales, shoppers experience a sales process that is friendly, warm, and personal. We are really proud to support VinterActive's email strategies."
To read more about VinterActive's email marketing application, please visit www.listrak.com to read the case study.
About VinterActive
Founded in 2001, VinterActive LLC is a wine industry leader in the research and practice of consumer direct wine marketing. VinterActive's proprietary techniques for increasing tasting room, wine club and online sales have proven effective for both large and small wineries seeking to maximize their share of the rapidly growing consumer direct sales channel. To learn more about Vinteractive's powerful preference-based email marketing practices, visit their site at www.vinteractive.com. Be sure to visit the site's free Wine Marketing Library for insightful white papers regarding email testing, ecommerce, measuring campaign success, growing preference based email lists, and more.
About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.
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