To help business owners discover proven ways to create superior business building ideas, leading innovators share their big ideas and the thought process used to produce them.
Cardiff, CA (PRWEB) February 20, 2007 -- Everyone knows that Federal Express is the benchmark by which all overnight delivery services are measured. Yet few people realize that FedEx wouldn’t have survived without the foresight to pioneer the use of bar coding when that technology was in its infancy. This decision revolutionized the ability to accurately track packages and made FedEx an industry giant and household name.
There are countless other stories of how ingenuity and new ideas have been turned into highly profitable businesses and entire new industries. These are the stories that are told – in the words of the innovators who created these breakthrough ideas – in a new series of interviews called “15-Minute Innovation” (http://www.Product-Lab.com/15-minute.html)
These inspiring, and often-surprising, stories are available for free, as part of an ongoing series of interviews with leading innovators. Some of the most creative minds in business reveal their key secrets of success in just 15 minutes. Readers will learn, for example…
- How Federal Express created a service advantage no competitor could hope to match, as told by Michael Basch, founding member of FedEx
- The story of Paul Hartunian, the man who actually sold the Brooklyn Bridge and built a multi-million dollar media training business as a result of this
- How Ed Oakley created two key concepts to launch a classic business book, now in its 31st printing on Simon & Schuster
- The clever technique Cindy Cashman used to sell over 1 million copies of a book – despite the fact that all the pages are blank
- How Bob Serling created a concept for a simple, 1-page lead generation letter that landed his client, a small business doing about $2 million in sales, an immediate agreement for a $25 million contract
The interviews were conducted by product development and creative thinking expert, Bob Serling, founder of the innovation firm, ProductLab.
Why is Serling giving away this extremely valuable content? "Too many business people still have the false notion that “ideas are a dime a dozen,” he says. “Yet in almost every case, what separates an extraordinary business from an average business is a superior, business building idea.”
"Because these interviews feature big ideas from all walks of business life – individual entrepreneurs to corporate R&D departments – what shines through is the value of a truly great idea. And, because everyone I interview describes their big idea plus the process they use to develop these types of ideas, readers get proven, practical techniques they can immediately apply in their own businesses."
The interviews are available at no charge at http://www.Product-Lab.com/15-minute.html . Be sure to bookmark this page as new interviews will be added each month.
Contact information: Bob Serling, (760) 944-5697, http://product-lab.com
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