Ken Bates kick starts a multi-million pound advertising campaign for Safestyle UK.
Leeds United Chairman, Ken Bates, leaves nothing to chance when it comes to seeking a window of opportunity to keep his latest club in the spotlight. He has just agreed to be the new face to kick start the 2007 multi-million pound advertising campaign for Safestyle UK, one of his club's premier sponsors this season and a company renowned for its celebrity-led and award winning television advertising in the replacement window and door market.
Filming took place recently in Monte Carlo and features Ken fronting and backing Safestyle's popular promotion of "buy the front and get the back free" - an offer already taking home owners in the United Kingdom market by storm.
John Ross, Chief Executive of Safestyle UK, the country's largest independent replacement window and pvcu door retailer and manufacturer, commented:
"Once approached Ken was delighted to follow in the footsteps of some famous celebrities, such as 'Jungle Kings' Cannon and Ball, Eurovision winner Cheryl Baker and former Coronation Street star, Ken Morley.
"Safestyle's adverts have always been instantly recognisable and a high profile character like Ken was the natural choice to front our new campaign - as everyone knows he is quiet and retiring and has the perfect face for television!
"In many ways he is unique and if you support him, as we do at Elland Road, he is eager to return the compliment.
"His reputation as a hard hitting and very demanding businessman is recognised worldwide and particularly in this country and the world of sport. By so readily supporting Safestyle in their latest advertising he is emphasising how rewarding it can be to back him, his club and its future."
The new Safestyle campaign has hit the television screens recently.
About Style Group:
The Style Group PLC is the largest independent manufacturer, supplier and retailer of PVCu windows and doors in the United Kingdom. Since inception in 1992 the Group has continued to expand and now has 38 branches across the country from the South West to the North East serviced by a large in-house transport fleet. The Group incorporates three specialist subsidiaries:-
WINDOWSTYLE UK is the manufacturing arm and its state-of-the-art factory in Wombwell, Barnsley, South Yorkshire with the capability to produce up to 10,000 quality assured frames per week. It is also the area's largest single employer.
SAFESTYLE UK is the best known name in the Group. It is synonymous with quality and affordability and installs £2 million domestic window and door frames every week. It is renowned for its popular and memorable celebrity-fronted television and radio advertising campaigns featuring value-for money offers.
TRADESTYLE UK was established in 2002 and supplies exclusively to non-fabricating retailers and installers. It has its own manufacturing facility and has seen demand for its products at a genuine trade price soar way beyond expectations.
For further information please contact:
Ashley Metcalfe
CHS Ltd
+44-1924-256050
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