Clickrisk security experts have identified a growing trend in the form of Paid to Read (PTR) click fraud scams that target both pay-per-click and impression based ad delivery systems.
(PRWeb) February 12, 2007 -- Clickrisk security experts have identified a growing trend in the form of Paid to Read (PTR) click fraud scams that target both pay-per-click and impression based ad delivery systems.
Among the networks affected are Google, Yahoo! and AdBrite.
Paid to Read (PTR) scams operate by targeting home workers and those on low incomes, enticing them by offering cash rewards to join what appears to be legitimate opportunities. The operators of such schemes aggressively recruit these individuals to view and click ads sent to them via e-mail. Evidence acquired by Clickrisk researchers suggests individuals recruited for the PTR scams often go unpaid, although some pay outs appear to be made through the PayPal money service network.
"This is a particularly vicious and sinister scam that needs to be stopped. Advertisers and ad networks are not only being ripped-off, but unsuspecting members of the public are being increasingly drawn into click fraud scams," says Adam Sculthorpe, President & Chief Security Officer of Clickrisk. "We have seen a decline in click fraud from foreign countries such as China, Turkey and India demonstrating ad networks have incorporated some important changes to filtering over the past few months. At the same time the perpetrators have become more creative in finding new ways to game the system," adds Sculthorpe.
Clickrisk provides security consulting and software solutions to advertisers and ad network clients to help identify and shut down click fraud operators. Clickrisk is now offering Xpress Audit service to its clients, which detects PTR scam exposure. Existing Clickrisk Tracker-Pro subscribers automatically benefit from the addition of this new service at no additional cost.
For more information about our products and services, please visit http://www.clickrisk.com/ or call Clickrisk at 213-596-6330.
Clickrisk is a Trademark of Clickrisk LLC
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