Harvey Hartman, CEO of The Hartman Group, will provide a strategic address on the evolution of healthcare driven consumer trends.
Orlando, Florida (PRWEB) March 7, 2007 -- The healthcare industry's annual conference focused on retail initiatives, Healthcare Retail '07, (www.HealthcareRetail07.com) announced today that Harvey Hartman, CEO of The Hartman Group, will provide a strategic address on the evolution of healthcare driven consumer trends. Healthcare Retail '07 takes place on April 12 & 13, 2007 at the Hyatt Regency Grand Cypress Resort in Orlando, Florida.
A celebrated author, business school lecturer and former Fortune 500 senior executive, Harvey Hartman is a nationally recognized expert on American cultural change and the consumer activities that impact daily business products and services.
"Harvey was our top rated presenter from last year's conference. We are excited he will be speaking again this year and are looking forward to his new insights on the fast changing world of health-driven consumerism. Hospitals leaders focused on the consumer driven healthcare movement won't want to miss his talk," stated Tony Paquin, CEO of The Paquin Group.
Hartman plans to conduct an in-depth study on hospital-based healthcare retail trends in collaboration with The Paquin Group and eight major hospital groups in 2007. He is expected to discuss the design and intent of the study while at the Conference.
The Healthcare Retail '07 Conference is sponsored by The Paquin Group, the leading specialist in healthcare retail initiatives. Healthcare Retail '07 is the premier meeting event for hospitals and healthcare organizations considering or currently implementing a retail strategy. The sale of healthcare related products generates revenues of more than $400 billion annually.
The conference covers a complete range of healthcare retail topics and delivers specific information on how to assess and implement healthcare retail systems to capture a portion of this burgeoning market. These include hospital retail locations, e-commerce solutions, branding strategies, loyalty cards, private label brands, in-room education/television technology and medical day spas.
"With the continuing trend towards integration of health and wellness-related products and services across traditional retail channels and the continued emergence and evolution of the health and wellness-conscious consumer, there has never been a time so ripe for hospitals and healthcare systems to sharpen their focus and innovate their retail offerings,” said Hartman.
Hartman has consulted with major pharmaceutical, food and packaged goods companies in developing both strategic and tactical direction in today's marketplace. He has worked with non profits, such as Mothers and Others for a Livable Planet, and has consulted to numerous NGO and governmental organizations such as the EPA, FDA, USDA, World Wildlife Fund, Co-op America and The Food Alliance.
He started The Hartman Group in 1989, which today is a full-service strategic consultancy and market insights provider specializing in the health and wellness marketplace. Over the past 18 years the company’s work has reignited ailing brands, redirected retail strategies and successfully informed new product development for clients ranging from mainstream retailers such as Wal-Mart to large natural products retailers, to restaurants like McDonald’s, as well as large consumer packaged goods companies and service providers.
"Retail in healthcare is now seen as an important strategy for hospitals and healthcare systems to generate new, non-reimbursed sources of revenue," states Paquin. Registration and other information for the conference can be found at www.HealthcareRetail07.com or by calling 407-566-1333.
About The Paquin Group
The Paquin Group, the nation's leading specialist in healthcare-based retail, is an alliance of industry leading experts and resources created to assist hospitals in the implementation of healthcare retail strategies. The company's core mission is to increase revenue opportunities and minimize risks for healthcare organizations. As Medicare reimbursement rates continue to be pressured downward and expenses rise, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals. The Paquin Group helps hospitals identify and implement these new retail revenue strategies. In addition, the firm organizes the healthcare industry's premier annual meeting event for healthcare retail initiatives, The Healthcare Retail '07 Conference. For more information, visit www.ThePaquinGroup.com.
About The Hartman Group, Inc.
The Hartman Group, Inc., founded 1989, is a full-service consulting and market research firm offering a wide range of services and products specializing on the health and wellness markets. The company's headquarters are located in Bellevue, Washington. The Hartman Group’s unique approach employs experts from diverse academic backgrounds to lead consumer-driven insight expeditions for actionable insights. The company’s methodological approach includes experiential and immersive research strategies borrowing techniques from ethnography and linguistics. For more information, visit http://www.hartman-group.com.
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