PineApp, an Israeli security vendor, launches its new channel strategy in the Americas. The strategy focuses on a strong proactive effort to redefine, strengthen PineApp's presence and increase market share through the development of new and effective distribution and channel partners.
Tallahassee, FL (PRWeb) April 6, 2007 -- PineApp, an Israeli security vendor, launches its new channel strategy in the Americas. The strategy focuses on a strong proactive effort to redefine, strengthen PineApp's presence and increase market share through the development of new and effective distribution and channel partners.
As part of this effort, the pioneer security vendor, has nominated Mr. Jacob Fox to the new position of President & CEO of PineApp Americas.
PineApp, a leader in securing networks and email systems, offers comprehensive security appliance solutions for all sized organizations. PineApp's products incorporate best-of-breed technology: The advanced eleven layer Anti-Spam engine is enhanced by proven technology that prevents all known Spam, including Image-based Spam and by a special IP reputation system. The five layer Anti-Virus system includes a unique Zero-hour TM outbreak detection engine.
"Our strategy is to add strong, selected, new channels while increasing the level of relationships with existing channels into a true partnership", said Fox. "It's not about the number of channels we have. It is about their quality, focus and the true synergy created to be successful together in the market".
Fox also said that PineApp's plan is to certify selected channels, train them, provide them with leads, support them throughout the sale and customer support activities and share with them PineApp's future roadmap and direction.
"Our technology is the best available in the market today. I strongly believe that PineApp's product leadership combined with a friendly, channel oriented go-to-market plan, will better serve our customers, increase our market share and support our growth," Fox said.
Steven Curry, VP of Channel Sales stated, "We are motivated and focused on our continuing efforts to provide a bullet proof program and a quality management team for our sales channel. One that will protect resellers, provide solid solutions and offer good profit margins for years to come. As our channel evolves, we become even more aware of the needs of our partners and distributors, many of whom have had negative experiences with some of our competitors. Our channel is telling us that we are doing something right and have the right people doing it."
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