Gambling911.com Introduces Geo-Targeting

Website enhances already successful advertising campaign.

Lloydminster, AB (PRWeb) April 6, 2007 -- Gambling911.com, the world leader and online gambling news and odds trends, announced Thursday the full implementation of its geo-targeting console. The new advertising program will allow banners to show within specifically set parameters.
The importance of geo-targeting has gained much attention in recent months with the passage of a new law in the United States that significantly curbs some forms of online gambling.

"Many of the online gambling entities based in Europe do not want advertisements showing in the US," commented Gambling911.com marketing specialist, Payton O'Brien. "The new enhanced advertising console allows certain sponsors to have their ads viewed only by those individuals residing outside the US in addition to excluding other specified countries."

"While difficult to implement, the geo-targeting campaign on Gambling911.com was a feature in high demand," said Gambling911.com publisher, Christopher Costigan. "Especially when one considers that our readership is nearly 50% of people residing outside the US, this becomes an important value to sponsors."

Gambling911.com has become one of the most read site among online poker enthusiasts in recent months. The site has been a mainstay of sports betting enthusiasts for many years.

"It is vital for European focused online gambling websites to obtain the amount of visibility that only Gambling911.com can provide," added O'Brien. "Geo-Targeting will only add to an already highly effective advertising campaign."

The Gambling911.com website had its most trafficked month ever this past March with peak "unique" visitors at 132,000. The site has averaged more than one million hits in a given day.

Learn more: www.gambling911.com

About Gambling911.com:
Gambling911.com is recognized as the global leader in gambling news as it relates to sports, entertainment, politics and world events. The online publication has been referenced this past month in the New York Times, The UK Register, Red Herring and on CNBC. Gambling911.com was started on September 2000 with offices based in Miami Beach and Lloydminster, Alberta, Canada.

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