Anchor is pleased to introduce its new Anchor Address Enhancement (AAE) service to improve deliverability and ROI by correcting up to 40% of Undeliverable-As-Addressed mail.
(PRWeb) April 7, 2007 -- Anchor is pleased to introduce its new Anchor Address Enhancement (AAE) service to improve deliverability and ROI by correcting up to 40% of Undeliverable-As-Addressed mail.
According to the United States Postal Service®, up to 23% of all mail contains addressing errors. A portion of this mail is undeliverable due to missing or incomplete address elements that address standardization software (CASS™) may not be able to ZIP + 4® Code. Mail that cannot be delivered means there was no connection or contact made with the customer. Sales and other opportunities may be lost, diminishing a mailers return-on-investment.
The dollar effects of Undeliverable-As-Addressed mail (UAA) for the United States Postal Service® and to the mailing community as a whole can be counted in the billions. As a result Postmaster General John Potter has set a new objective to reduce UAA mail 50 percent by 2010. As part of this aggressive new approach the USPS® has introduced new requirements to software used for ZIP + 4® coding. These new requirements are part of CASS™ (Cycle L) which takes effect August 1st, 2007.
Both the USPS® and Anchor recommend mailers start improving their address lists immediately.
Anchor's new AAE solution uses a proprietary address correction methodology which compares the first name, last name, incomplete address and ZIP® Code to our MegaBase Consumer File. Using sophisticated logic we correct the address provided on a match. It also adds missing apartment/suite or rural route box numbers to your address file. Our database of almost 2 billion name/address records yields high matches and corrects up to 40% of Undeliverable-As-Addressed mail as well as optimizing postal discounts for mailers.
For more information on Anchor's new Address Enhancement (AAE) service please visit http://www.anchorcomputer.com/pdf/AAE.pdf. For a detailed explanation of the new USPS® CASS™ (Cycle L) requirements please visit http://www.anchorcomputer.com/pdf/usps_letter_february_2007.pdf.
About Anchor: Anchor Computer is a leading supplier of data processing services for Direct Marketers providing address hygiene processing for both U.S. and Canada, database services, merge/purge, mailing lists, business and consumer file enhancements including email and telephone appending and modeling. Anchor Computer is a member of the Direct Marketing Association (DMA), Mailing and Fulfillment Service Association (MFSA) and the Canadian Marketing Association (CMA). Anchor is headquartered in Farmingdale, NY. Please visit www.AnchorComputer.com for more information on all of our products and services.
Sales Contact: Paul Storch - Vice President Sales 800-452-2357 or 631-293-6100
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