Winsper, a full-service, integrated, brand communications firm, announced today that it received a total of 16 NEDMA Awards for creative and results excellence. NEDMA is the leading professional association serving business-to-business marketers and communicators.
Boston, MA (PRWeb) April 15, 2007 -- Winsper, a full-service, integrated, brand communications firm, announced today that it received a total of 16 NEDMA Awards for creative and results excellence. NEDMA is the leading professional association serving business-to-business marketers and communicators.
Total number of Gold: 3
Total number of Silver: 7
Total number of Bronze: 6
The awards were spread across a blend of categories including consumer and B2B print advertising, integrated media campaigns, direct mail, outdoor, point of purchase, direct mail on a shoestring, best art direction technique on behalf of clients including Timberland PRO, Exeter Hospital, Unica Corporation, Kalido, Everything But The Dog, and Employease (ADP).
Winsper won against strong competition, including a broad mix of agencies submitting more than 345 creative entries judged by 25 industry leaders from across the country.
"This recognition helps our clients and prospects understand that with only strong thinking can we deliver great business and creative ideas top to bottom. Being recognized in so many categories from brand advertising, to direct mail to integrated marketing underscores our firms ability to think and deliver ideas that can impact marketing at all levels," said Jeff Winsper, president, Winsper. "We commend our clients for allowing us to deliver the quality work that makes a difference to their customers."
The Award categories and honors received include:
Consumer print ads: single
Gold
Client - Timberland PRO
Silver
Client - Exeter Hospital
Bronze
Client - Timberland PRO
Consumer print ad: campaign
Silver
Client - Timberland PRO
Bronze
Client - Exeter Hospital
B-TO-B print ad: single
Silver
Client - Unica Corporation
High-tech direct mail (B2B or B2C):
Silver
Client - Cognos
Best overall B-to-B direct mail campaign:
Silver
Client - Kalido
Bronze
Client - Cognos
Outdoor, pop media campaign
Gold
Client - Timberland PRO
Best art direction
Silver
Client - Employease
B-to-B integrated media campaign:
(lead generation)
Bronze
Client - Cognos
B-to-B integrated media campaign:
(image or brand building)
Silver
Client - Kalido
Consumer integrated media campaign
(image or brand building)
Bronze
Client - Timberland PRO
Consumer integrated media campaign
(traffic building)
Gold
Client - Exeter Hospital
direct mail on a shoestring
Consumer Integrated Campaign
Bronze
Client - Everything But The Dog
About Winsper
Winsper is a "thinking" firm headquartered in Boston, MA. The company focuses its efforts around three primary audiences: affluent consumers, general consumers and c-level business leaders. Winsper devises new ways for its clients to build their brand value over time and sales overnight by providing integrated solutions across all facets of clients' business that include marketing, advertising, public relations and creative communications. Winsper is an independent agency representing both emerging and established companies in a variety of industries including finance, retail, luxury and consumer markets. Winsper was also recently recognized as the 15th fastest growing, privately-held company by the Boston Business Journal.
About NEDMA
The New England Direct Marketing Association is a regional, professional association for all those interested in advertising and direct marketing excellence. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students.
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