CustomCD.us Announces Deal with Reflexive Entertainment to Provide On-Demand CD Backup and Marketing Services

Reflexive’s network of hundreds of affiliate games Web sites to benefit.

Los Angeles, Calif (PRWeb) April 16, 2007 -- CustomCD.us, the leading provider of custom on-demand CD and DVD fulfillment services in the computer games industry, today announced an agreement with top-selling casual computer game developer and distributor Reflexive Entertainment (Reflexive) to provide backup CDs of game download purchases to Reflexive’s customers. Reflexive will offer these backup CDs during the customer purchase checkout process, via Reflexive’s ecommerce platform. In addition to the security of a physical copy of their download game purchases, customers will receive on the same CD trial versions of other Reflexive games. When Reflexive launches its backup CD service in late summer of 2007, it will be available in Reflexive’s own online store (www.reflexive.com), as well as throughout its network of hundreds of affiliate downloadable games sites. The integration will utilize Reflexive’s customer purchase profiling capabilities to include game trials, selected based on each consumer’s gaming preferences, on every backup CD sold. CDs and mailers will be created and orders fulfilled on-demand from CustomCD.us’s state-of-the-art production facilities in the USA and Germany.

“CustomCD.us’s on-demand solution makes it possible for us to deliver a completely unique selection of game trials to customers on the same CD with backup copies of their purchases,” said Russell Carroll, Director of Marketing for Reflexive Entertainment. He continued, “We will present a custom mix of game trials, based on each customer’s individual preferences and buying habits. Catering to every gamer’s personal tastes in this way provides us with superior targeting, customer satisfaction, and response. We are delighted to create consumer awareness for our games in this meaningful and personalized way.”

Offering backup and trial products that are branded to each affiliate in their network was an important element in Reflexive Entertainment’s decision to work with us. We are pleased that the ease of integration, flexibility of packaging design, and custom content capabilities that CustomCD offers met with Reflexive’s goals for providing value to their partners and to consumers

All affiliates in Reflexive Entertainment’s network of more than 800 partner games download sites will also have access to CustomCD.us’s
services. Each affiliate’s branding will be utilized on the CDs purchased from their site, and their custom graphics automatically applied to packaging and user interfaces, through CustomCD.us’s on-demand technology.

“Offering backup and trial products that are branded to each affiliate in their network was an important element in Reflexive Entertainment’s decision to work with us. We are pleased that the ease of integration, flexibility of packaging design, and custom content capabilities that CustomCD offers met with Reflexive’s goals for providing value to their partners and to consumers,” said Jeff Bianco, President of CustomCD.us.

About CustomCD.us
CustomCD.us provides turnkey solutions for on-demand fulfillment of custom CD and DVD products for software publishers, game publishers, and online photo sharing and printing services. Popular products include Backup CDs and DVDs, Physical on Demand software products, DVD Slideshows, Archive CDs and DVDs.

Providing end-users with on-demand physical copies of their game, software and other electronic content purchases increases revenues and customer satisfaction levels for CustomCD.us clients. CustomCD.us clients include such leading software, game and online services companies as RealNetworks (RealArcade, GameHouse and Zylom), PopCap Games, Macrovision, atom entertainment, iWin.com, and Riverdeep (Broderbund). More information can be found on the corporate website, at www.customcd.us

For further information and media inquiries, contact:

CustomCD.us
Jeff Bianco, President
Phone: +1-310-287-2001, ext #801
Email: info@customcd.us
Web: www.customcd.us

About Reflexive Entertainment
Founded in 1997 with one goal in mind--to make great games--Reflexive Entertainment (www.reflexive-inc.com) is known for its top-selling Ricochet and Big Kahuna casual game franchises (with over 30 million total downloads) and its Xbox 360 downloadable game of the year, Wik: Fable of Souls. In addition to developing games, Reflexive has created one of the largest casual game distribution networks in existence with nearly 800 affiliates distributing a huge catalog of over 650 games to a rapidly growing audience that downloads millions of games each week.

For further information and media inquires, contact:

Reflexive Entertainment
Russell Carroll, Director of Marketing
Phone: +1 (949) 830-1903 x 1
www.reflexive-inc.com

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