Health Direct Announces 10-Year Anniversary in Health Supplement Industry

Years ago Jim Caras created his own weight loss program because the fad diets on the market at the time were not working for him. 10 years later he is the CEO of a multi-million dollar health supplement company with products for sale in over 5,000 retail locations.

Costa Mesa, CA (PRWEB) April 22, 2007 -- Health Direct, a leader in the health supplement industry, recently announced the ten year anniversary of their company. Jim Caras, the company's founder, says he is "extremely pleased the company has come so far over the last few years."

Health Direct's unique weight loss and health supplements have made them very popular among a growing number of health-conscious Americans. They were recently cited by the editor of Healthy Living, David Steinman, as one of the few nutrition companies that "combines a complete package of true integrity, great products, accurate information and exceptional value."

The golden rule of our company is that we do not sell anything that we wouldn't use ourselves

Caras says his intent has always been simply to promote better health and living for himself and his family. Years ago, Caras was attempting to lose some weight, but wasn't finding any luck with the available supplements and diet programs he tried. Eventually, he developed a unique program based on his experience, and through it, lost 25 pounds in a little more than 60 days.

His amazing results caught the attention of family and friends. Eventually, he decided to write a book about his innovative weight loss program and his experience with the industry, called How to Completely Reshape Your Body. The book was a success, and he soon founded a small business, to make it easy and more affordable to find and use the unique supplements he had recommended.

Eventually his company evolved into Health Direct, so he could personally control the quality of the supplements he recommended. Health Direct's "Amino Sculpt" collagen supplement and Sculpt n' Cleanse natural colon cleanse product, quickly became popular throughout Southern California. Their product line continues to expand to date including their newest Ready Fiber, dietary fiber supplement.

After selling direct to consumers (which they still do), many retailers started contacting the company to carry their products. Now Health Direct also sells their products to, and supports independently operated health stores.

This relationship makes their products more available to consumers, and supports small businesses, which they believe are the backbone of the American economy. Health Direct's products are now available in over 5,000 locations, and their product is the top-selling line in many of them.

"The golden rule of our company is that we do not sell anything that we wouldn't use ourselves," says Caras. "If we make it, we use it...and we will only use the best nutritional products and ingredients for ourselves and our families---so consumers can be assured they are getting what we use ourselves---the best."

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