5square.com, which delivers Sales Process Automation software to automotive dealerships, today released a new Accessory Sales Tool that helps auto dealers increase gross profit opportunities by driving front-end accessory sales. It is built right into the overall 5square.com Web-based system and greatly expands upon the previous accessory sales functionality. Dealers using the tool are seeing results as high as a 19% increase in grosses.
WESTLAKE VILLAGE, CA (PRWEB) April 24, 2007 -- 5square.com, which delivers Sales Process Automation software to automotive dealerships, today released a new Accessory Sales Tool that helps auto dealers increase gross profit opportunities by driving front-end accessory sales. It is built right into the overall 5square.com Web-based system and greatly expands upon the previous accessory sales functionality. Dealers using the tool are seeing results as high as a 19% increase in grosses.
The new tool speeds up the process of adding accessories. With just one click managers and customers can choose from a list of available accessories for a specific vehicle with direct links to images that enable the customer to visualize the accessory. Each accessory can be directly linked to a URL and the sales person can quickly bring up a picture and product description with all pricing information, so the customer can see exactly what they are purchasing and the value proposition.
"We became the #1 store in our zone for accessory sales with 5square.com," commented Brook Buckmaster, General Manager at San Leandro Honda in Northern California.
According to Buckmaster, his sales team uses the tool to offer accessories to every customer on every deal. The store has very effectively used the accessories links function; that allows them to link to photographs of the accessories and options, as a presentation tool during the sales process.
As well, all promotional vehicles, with graphic images, have been uploaded to a specially created 5square.com bulletin board within the accessory sales tool, for easy access by the sales people to help close the sale. As a result, grosses have improved by over 19%.
Automakers are increasingly searching for ways to allow customers to personalize their cars and trucks, transforming a niche business for aftermarket parts into a highly sort after segment. Customers are spending more money on aftermarket parts - everything from, add-on spoilers, back up alarms and Sirius Radio. U.S. sales of aftermarket parts rose 9% last year to $39 billion, according to the Specialty Equipment Aftermarket Association.
"With our new Accessory Sales Tool we are helping dealers adjust the sales process to accommodate more vehicle accessory purchases so that the consumer finances accessories with the dealer, rather than putting it on a credit card at a detail shop," commented Skip Kinford, 5square.com President.
About 5square.com (www.5square.com)
Based in Westlake Village, CA, 5square.com has brought together a unique team of world-class experts in both retail automotive and software.
5square goes well beyond CRM. It's a single system that optimizes a dealership's sales process, capturing and tracking every aspect of every lead, every deal, every time. Handoffs between the BDC, the internet department, sales, the desk, and F&I are completely seamless. Giving a whole new level of visibility and enforcement across the dealership - and the results to match.
The system integrates easily with both ADP and R&R DMS systems. It's Web-based, so dealers can concentrate on cars instead of computers. Automated configuration and hands-on training get dealerships running in less than two weeks.
For more information, visit www.5square.com, call 877-577-8273, or email.
Press contacts:
Peggy Biddison
5square.com
877-577-8273
Sara Callahan
Carter West Public Relations
949-493-0244
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