Historic Digital Delivery of Linkin Park & Green Day Lead the Way
Toronto, Canada (Billboard Publicity Wire) May 9, 2007 -- Musicrypt Inc. (TSX-V: MCT, OTC: MCYPF), the leader in secure digital media distribution is helping both major and independent record labels drive down costs and increase efficiencies, while delivering the hits to radio stations across the US via its Digital Media Distribution System (DMDS). In an historic move, Musicrypt and Warner Bros. Records exclusively delivered Linkin Park's "What I've Done" and Green Day's "Working Class Hero" in a digital only format to radio stations beginning in April. In the first week of its release, Linkin Park charted at #1 on the BDS and Mediabase Alternative music charts http://www.musicrypt.com/enote.
With increasing pressure on the corporate bottom line, labels are partnering with DMDS to redefine the industry and radio stations are becoming huge supporters of this transformation. In a recent 2006 Digital Music Poll survey commissioned by Billboard Magazine, over 80% of radio stations would prefer to receive music digitally if digital music distribution services were available to them. In key US radio formats such as Mainstream Rock, Alternative Rock and Active Rock over 95% of the chart-monitored radio stations use DMDS.
DMDS is the preferred choice by U.S. labels and in the last 30 days has delivered top tier artists such as: Kelly Clarkson, My Chemical Romance, Rascal Flatts, LeAnne Rimes, Michael Buble, Ne-Yo, T.I., Fantasia, Chris Brown, Snow Patrol, R Kelly with Usher, Killswitch Engage, The Afghan Whigs, Clara, T-Pain, Nickleback, Taylor Hicks, Gretchen Wilson, The White Stripes, Terri Clark, The Actual, and Ozzy Osbourne. Even artists that people don't associate with wide spread radio airplay are distributed via DMDS including Andrea Bocelli and Yo-Yo Ma.
"After years of success establishing DMDS as the leading digital distributor in North America, we are helping the U.S. music business completely switch over to digital delivery," says Chris Montgomery, Executive Vice President for Musicrypt Inc. "By switching to digital delivery, labels will be saving millions of dollars by cutting costs from manufacturing physical CD product and from their associated shipping costs. DMDS allows them to deliver music more efficiently, faster and more securely than any other system. With the industry in digital transition, Musicrypt is helping bridge the gap."
Musicrypt is powering the changes occurring in the digital music industry with its patented DMDS technology. Musicrypt's DMDS has delivered over 7,500 different songs from more than 150 record labels to destinations which include radio stations representing over 35 U.S. broadcast chains. Musicrypt is partnered in the U.S. with Billboard, R&R and Nielsen BDS; in the UK, Europe and Australia with Adstream Ltd; and is marketed to the U.S. advertising industry by AWE, a division of Omnicom, and The Gary Group. DMDS is the only digital delivery system that can deliver music throughout the U.S., Canada and the UK.
About Musicrypt Inc.:
Musicrypt's patented Digital Media Distribution System (DMDS) is the leading secure B2B digital delivery solution for the music industry. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective and far less costly digital delivery of broadcast quality media via the Internet. Musicrypt trades on the TSX Venture Exchange (TSX-V) under the symbol MCT and in the U.S. under OTCBB:MCYPF. For more information on Musicrypt, please visit www.musicrypt.com.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
PR Contact for Musicrypt Inc.:
Sarah Miller
Axis Marketing & PR
Tel: 310-276-2220
smiller @ axismarketingpr.com
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