Masterminds Behind Bulldog Reporter Award-Winning Campaigns of Yahoo!, Del Monte and Goodyear Share Best PR Stunts Practices for Marketing and PR

PR Author Peter Shankman and PR Agency Pros Representing Yahoo!, Del Monte, Goodyear and Capstrat Join Bulldog Reporter's PR University Audio Conference -- Thursday, June 14, 2007.

Hello My Name Is… Launch of the New Goodyear Blimp

(PRWEB) June 11, 2007 -- PR and marketing professionals who want to reach consumers with attention-grabbing PR stunts and media events will want to join PR author Peter Shankman ("Can We Do That? Outrageous PR Stunts That Work--And Why Your Company Needs Them") and PR agency executives representing clients Yahoo!, Del Monte, Goodyear and Capstrat as they share award-winning PR stunts strategies and best practices during an exclusive PR University panel discussion on Thursday, June 14, 2007 at 1PM EST (noon, CDT; 11AM MDT; 10AM PDT).

This rare panel, lead by account representatives from leading agencies representing some of the nation's best-known brands, is bound to give attendees real-world tips for brainstorming big ideas that garner nationwide attention---as well as practical methodologies for strategizing and executing winning PR stunts or events. Questions to be addressed include: What traits do the best PR stunts and events share---and how can you use these best practices to improve your own campaigns? How can PR work most effectively with marketing and advertising to drive buzz, attendance and coverage for media events and PR stunts? Which viral and guerrilla marketing techniques can you leverage to boost your campaign's effectiveness? How do you drive media attendance at your event---and pitch stories to keep coverage and interest alive?

The live, interactive audio conference--entitled "Amazing PR Stunts: Creating Blockbuster Special Events That Media Can't Resist" will feature:
Rachel Petersen, Outcast Communications; Client, Yahoo!
Campaign: "Winning Back Geek Cred"
Keith Fernbach, Grand Central Marketing; Client, Del Monte
Campaign: "Meow Mix House"
2007 Bulldog Award Winner, PR Stunts and Events Category (Silver)
Geoffrey Phelps, Coyne PR; Client, Goodyear
Campaign: "Hello My Name Is… Launch of the New Goodyear Blimp"
2007 Bulldog Award Winner, PR Stunts and Events Category (Bronze)
David Chatham, Capstrat
Campaign: "The Late Show with David Letterman Post-It Mural"
Peter Shankman, Author, "Can We Do That? Outrageous PR Stunts That Work--And Why Your Company Needs Them

Attendance at Bulldog Reporter's PR University audio conference costs $289 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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