Analytical Spectral Devices, Inc. Changes Operating Name to ASD Inc.

In a strategic move, ASD Inc. is streamlining the company name to a more internationally friendly brand and introducing an updated corporate logo. International sales account for nearly 70% of ASD's revenue and these changes reflect the company's continued expansion into global markets.

We have been known as ASD by many of our customers and colleagues for years. We are simply making it official as we move towards becoming a more global and market-driven brand. The pioneers who built our technology platform remain on board, and we are dedicated to maintaining our customer-centric culture and tradition

Boulder, Colo. (PRWEB) June 12, 2007 -- Analytical Spectral Devices, Inc. , the world leader since 1990 in field-portable spectrometers and spectroradiometers is now officially conducting business as ASD Inc. (ASD). Over the past several years ASD has expanded it's scope and now serves as a global provider of high-performance analytical instrumentation solutions addressing some of the most challenging real-world materials measurement problems for industrial professionals and scientific researchers world-wide.

In a strategic move, ASD Inc. is streamlining the company name to a more internationally friendly brand and introducing an updated corporate logo. International sales account for nearly 70% of ASD's revenue and these changes reflect the company's continued expansion into global markets.

"We have been known as ASD by many of our customers and colleagues for years. We are simply making it official as we move towards becoming a more global and market-driven brand. The pioneers who built our technology platform remain on board, and we are dedicated to maintaining our customer-centric culture and tradition," said ASD CEO Dave Rzasa.

As a result of continued growth and market penetration, ASD will be expanding its facilities, and launching a new website later this summer.

About ASD
ASD Inc. is a global provider of high-performance, analytical instrumentation solutions and unsurpassed in addressing the most challenging real-world materials measurement problems. We collaborate with industrial professionals, analytical researchers, and remote sensing scientists to provide the most reliable analytical instrumentation solutions available. Backed by world-class customer-focused service and support of the highest quality and integrity, our laboratory, field-mobile, and process instrumentation delivers materials measurement in real-time, exactly where each customer needs to use it, on-site or at remote locations. Established in 1990 and based in Boulder, Colorado, USA, ASD Inc. has a global distribution network for our customers world-wide.

For more information, please contact Amanda Griffin, ASD Marketing Communications Manager, 5335 Sterling Drive, Ste. A, Boulder, CO 80301 USA; 303/444-6522, 303/444-6825, www.asdi.com.

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