CallCommand™, a leading provider of web-based solutions that increase customer retention, loyalty and automobile dealer profitability, announced today that auto dealers using its communication solutions to recognize and show appreciation to their customers over the Memorial Day Weekend sold a combined 35,000 vehicles for over $50 million in gross profit, the best results in company history.
Cincinnati, OH (PRWEB) June 19, 2007 -- CallCommand™, a leading provider of web-based solutions that increase customer retention, loyalty and automobile dealer profitability, announced today that auto dealers using its communication solutions to recognize and show appreciation to their customers over the Memorial Day Weekend sold a combined 35,000 vehicles for over $50 million in gross profit, the best results in company history.
"CallCommand helped us to execute a phenomenal Memorial Day campaign. Not only were we able to show our customers how much we value their business and support, but as a result we experienced a significant increase in sales and service dollars - over $45,000 in additional revenue made it a great weekend! At a time when cutting costs and increasing business is a top priority in the industry, CallCommand is an essential tool," commented Jim Gill, owner of the Chesrown Auto Group in Columbus, Delaware and Kenton, Ohio.
CallCommand's OnCommand Solutions set which includes Voice, Text, Email, and Advanced Reporting & Analytics, enables auto dealers to deliver the power of voice through a multitude of channels - to the right recipient, at the right time. It is designed to help dealers take the most effective actions to improve closing ratios and accelerate repeat purchase behavior.
"Dealers partnering with CallCommand are maximizing bottom lines by automating communications in the most appropriate, timely and relevant method, eliciting a far stronger response; generating increases in both sales and service," said Al Babbington, CallCommand CEO.
"The results from our Memorial Day Weekend Celebrations confirm our findings that Dealers need to simply treat their previous customers like friends and family and they will be rewarded with extra sales. Dealers that produced the greatest results held customer appreciation events and didn't talk about big rebates or zero % financing," Babbington added.
CallCommand enables dealers to multi-layer communications and streamline business practices - making staff more efficient and messaging more effective by delivering the right message, at the right time, through the right channel.
The onCommand Solutions set includes the following components:
Voice: A real voice from someone in authority has the power to evoke true emotion from customers. CallCommand's voice messaging solution enables dealers to deliver personal messages the like of which cannot be accomplished by more traditional media. Tone, cadence and inflection can help communicate to customers and prospects a sincere desire to do business.
Text: Today's lifestyle demands the capability for most customers to be mobile. With text messaging, a dealer can demonstrate understanding that a customer's time is both valuable and limited by offering the option to communicate through their mobile devices in a discrete and unobtrusive way. CallCommand's text application also supports businesses with a managed opt-in process.
Email: Email is one of the most widely used and accepted forms of communication. Professionally designed templates can incorporate each dealership's unique messaging to highlight current offers and initiatives.
Advanced Reporting & Analytics: Information regarding previous customers and their activities allow a Dealer to truly take control of their customer base. Having access to this intimate knowledge and a greater understanding of the customer data allows for the creation of a unique communication stream, delivering the right message at the right time.
CallCommand delivered over 22,000 different communications in 2006 to over 20 Million households on behalf of auto dealers. In response, these households generated over $355 Million in gross profit for the dealers within 30 days of receiving the communications.
About CallCommand:
CallCommand™ is a leading provider of communication solutions for automotive retailers and OEMs as well as a growing customer base in home improvement, schools, municipalities, independent services, telecom, churches and financial services.
Their patent pending technology decreases marketing and communication costs while simultaneously improving customer responsiveness. All of their solutions are fully web-based and do not require hardware, software or telephony equipment. Since its founding in 2002, the company has grown to over 10,000 users in seven different industries. For additional information please contact Lindsay Leugers: phone: 1.800.814.6820 or visit CallCommand's web site at www.callcommand.com.
Media Contacts:
Sara Callahan
Carter-West Public Relations
Phone: 949-493-0244
email: scallahan(at)carterwestpr.com
Lindsay Leugers
CalCommand
Phone: 1-800-814-6820
email: lleugers(at)callcommand.com
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