Applied Marketing Science is participating in some of the most influential seminars and conferences offered in the New Product Development space this summer and fall. Learn where to meet with representatives from Applied Marketing Science, and hear speeches from their key executives.
Waltham, MA (PRWEB) June 27, 2007 -- Applied Marketing Science is pleased to announce its participation in the following conferences and training session for Summer/Fall 2007:
August 13-15: Management Roundtable's Customer Needs Discovery and Innovation Congress, Palmer House Hilton, Chicago. AMS will sponsor a breakfast talk entitled: "The State of Voice of the Customer: Settling the Really Big Debates," presented by AMS Executive Vice President Gerry Katz and AMS Principal John Mitchell, and will host an exhibit booth at this event.
September 16-18: ESOMAR Congress 2007, Berlin, Germany. AMS will join our international field research partner, Issues & Answers, in hosting an exhibit booth.
October 1-2: PDMA's 2007 International Conference: Innovation Connection 2007. Gerry Katz will be moderating a panel discussion entitled: "Voice of the Customer: Does It Help or Hurt Creativity?" on Tuesday, October 2nd. AMS will also be hosting an exhibit booth at this event.
October 15-17: INFORMS Society on Marketing Science: The Practice and Impact of Marketing Science 2007, The Wharton School, Philadelphia. Gerry Katz is serving on the organizing committee for this invitation-only conference for both academics and practitioners.
October 15-19, Sawtooth Software Conference 2007, Hyatt Vineyard Creek, Santa Rosa, CA. AMS Senior Consultant Steve Gaskin will discuss his recent research on two-stage modeling processes, in which consumers use "must have" features to narrow the consideration set in choosing a particular product.
November 6-7: AMS' "Listening to the Voice of the Customer" Training Course, Omni Chicago Hotel. This popular 2-day training class is taught by experienced AMS consultants. Most sessions sell out quickly. To register, please visit http://www.ams-inc.com/visitors/registration.asp?s=amsweb.
December 3-5: The Institute for International Research and PDMA's 10th Annual "Voice of the Customer" Conference, Scottsdale, AZ. Gerry Katz will once again be chairing this conference, with AMS hosting an exhibit booth and serving as a sponsor.
About Applied Marketing Science
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.
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