Corporate Research International’s consumer perception survey reveals quarterly best-in-class.
Findlay, OH (PRWEB) June 27, 2007 -- Corporate Research International today released the results of RealPeopleRatings.com™, its quarterly customer service survey that illustrates the importance of brand image and customer perception. SUBWAY, Texas Roadhouse, Cici’s Pizza, Marriott, Southwest Airlines, BP, Nordstrom, Stride Rite, Ace Hardware, Staples, Publix, Walgreens, Dick’s Sporting Goods and RadioShack earned the highest marks in their categories this quarter.
RealPeopleRatings.com™ was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. 3,074 panelists participated in this quarter’s survey.
Respondents were asked to rate their perception of each business’s customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.
“RealPeopleRatings.com™ is an insightful way to help companies gather customer feedback about their operation,” said Michael Mallett, CEO of Corporate Research International. “Identifying strengths and areas needing improvement are critical in order to maintain a competitive advantage.”
Category Winners:
Fast Food Restaurants
- SUBWAY
- Chipotle Mexican Grill
- Quiznos
Full-service Restaurants
- Texas Roundhouse
- Olive Garden
- Outback Steakhouse
Pizza Restaurants
- Cici’s Pizza
- Papa Murphy’s Take ‘n’ Bake Pizza
- Papa John’s
Convenience Stores
Office Supply Stores
- Staples
- Office Depot
- Kinko’s
Department Stores
- Nordstrom
- Saks Fifth Avenue
- Bloomingdale’s
Shoe Stores
- Stride Rite
- Shoe Carnival
- Payless ShoeSource
Home Improvement Stores
- Ace Hardware
- True Value
- Lowe’s
Supermarkets
Sporting Goods Stores
- Dick’s Sporting Goods
- Foot Locker
- Finish Line
Drug Stores
Electronics Stores
- RadioShack
- Best Buy
- Circuit City
Banks
- Credit Unions
- Washington Mutual
- Wachovia
Hotels
Airlines
- Southwest
- JetBlue
- American
For a complete list of scores and rankings, contact Keith Chlapaty at 614-224-8114 or kchlapaty(at)paulwerth.com.
Quarterly Survey Methodology
Survey respondents represented all regions of the country and completed only one survey each. Respondents spanned all ages, household incomes, education levels, and ethnicity.
The scores reflect the mean score, which is an average of the sum of each score divided by the total number of observations.
About Corporate Research International
Corporate Research International (CRI) specializes in mystery shopping services and interactive customer voice and Web response surveys. The company tracks trends of quality service and appearance, providing information to help businesses retain happy, loyal customers. CRI was named to the Inc. 500 list of fastest growing private companies in 2005 and 2006. For more information visit www.corpri.com
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