Author "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly" laments that Mom hasn't encountered his popular new business book next to Harry Potter at bookstores or on national TV programs like Oprah and The Today Show. David Meerman Scott, online thought leadership strategist and viral marketing expert uses YouTube to "prove" to his mother that he really did write and publish a book!
Lexington, MA (PRWEB) June 13, 2007 -- "Look Mom, I really did publish a book!" says David Meerman Scott, author of The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly. To prove it, he's provided his mother with a link to a YouTube video of his recent appearance as a featured speaker at the Vocus user conference.
"My mother and her friends are a bit skeptical," says Scott, a viral marketing and thought leadership strategist. "If a book isn't prominently displayed on the shelves of the bookstore, many people are not sure it really exists. If an author isn't saturating the broadcast airwaves with appearances on Oprah and the Today Show, how good can the book be?"
Scott explained to his mother that business books reach smaller audiences. "But I wanted to show that for my niche in the marketing and PR marketplace, my book is doing great. That's why I had the video shot and posted it on YouTube. I can't wait to show Mom!"
Scott's book "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly" is available wherever business books are sold. The book features a foreword by Robert Scoble, Vice President Media Development, PodTech.net, co-author Naked Conversations, and blogger at Scobleizer.com. ISBN: 0-470-11345-6
David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He is also an instructor for Pragmatic Marketing and he has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out Scott's ideas on his own popular marketing blog.
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