Freedom Interactive today announced a strategic arrangement with Pluck, a social media technology pioneer, to empower its audience to share content and create communities of interest among Freedom's network of over 40 news and information web sites. This relationship is one of many strategic initiatives Freedom is actively pursuing to strengthen audience engagement and loyalty by offering its audience the ability to create, share and exchange content through an integrated social media platform.
IRVINE, Calif. (BusinessWire EON) July 11, 2007 --
Freedom Interactive today announced a strategic arrangement with Pluck,
a social media technology pioneer, to empower its audience to share
content and create communities of interest among Freedom’s
network of over 40 news and information web sites. This
relationship is one of many strategic initiatives Freedom is actively
pursuing to strengthen audience engagement and loyalty by offering its
audience the ability to create, share and exchange content through an
integrated social media platform.
Freedom Interactive plans to launch the Pluck SiteLife technology across
its network of newspaper, television and magazine websites in August.
With Pluck SiteLife, Freedom Interactive will enable its audience to
interact with content and each other via tools allowing users to comment
on local news, create blogs, share photos, create profiles, and
participate in community discussions. Once deployed, Freedom Interactive
will support social media activities through innovative advertising
opportunities and sponsorships.
“We are eager to adopt technologies that
inspire an interactive connection between our audience and the content
we provide,” said Michael Mathieu, President
of Freedom Interactive. “Our relationship with
Pluck enhances our online community with fresh user-generated content
that is essential for maintaining user loyalty, increasing web site
traffic and providing new opportunities to our advertisers.”
“The world’s top
publishers and media companies have recognized that the way their
audiences consume and interact with news and information has shifted
with the advent of social media technology,”
said Dave Panos, CEO of Pluck Corp. “Freedom
Interactive is embracing this shift by offering unique social media
capabilities that enhance reader experiences, drive audience interaction
and deliver new opportunities for advertisers.”
About Freedom Interactive
Freedom Interactive is a division of Freedom Communications--a national,
privately owned information and entertainment company headquartered in
Irvine, Calif. Freedom Interactive owns and operates web sites coast to
coast, each offering up-to-the-minute breaking news stories, extensive
content with a unique perspective, and trusted local news coverage on
demand. The company's web sites are associated with various Freedom
Communications media properties including over 70 newspapers and
magazines, such as The Orange County Register in Orange County,
CA, and The Gazette in Colorado Springs, CO, and nine broadcast
television stations.
About Pluck Corporation
Pluck Corporation’s social media solutions
empower publishers, broadcasters and brands to integrate open content,
community and social networking into their web properties driving
audience traffic and revenue. Clients include Cox, Gannett, Hearst
Corporation, Meredith, Rodale and The Washington Post. Awards include a
Red Herring Top 100, AlwaysOn Top 100, and Fast Company Top 101. The
privately held company is based in Austin, Texas with funding from
Austin Ventures, Mayfield Fund and Reuters. More information on Pluck
offerings can be found at www.pluck.com.
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