Renowned retailer and online photoprocessor offers tips and advice to help consumers get better prints from their digital photos, whether printing them at home or online.
New York, NY (PRWEB) July 18, 2007 -- The world of digital printing offers photographers unprecedented options and control over how their pictures are printed--but there's also a lot to learn in order to avoid unpleasant surprises. To help digital photographers navigate the digital printing landscape--and publicize AdoramaPix online photoprocessing service--Adorama Camera, Inc. today launced the AIRC Digital Printing Guide (http://www.adorama.com/catalog.tpl?article=071207&op=academy_new).
"The Digital Printing Guide came about as a result of conversations with the manager of AdoramaPix about the most frequently-asked questions he gets from customers," notes AIRC editor Mason Resnick. "We identified the most common printing problems that can be resolved when customers know how to properly prepare their image files, and created the Digital Printing Guide based on that information."
Articles include how to avoid cropping out part of a photo due to conflicting image sizes, weighing the pro's and con's of printing at home vs. online photoprocessing, how to optimize monitors for accurate color, and how to use print-friendly features found on many digital cameras. There is also a guide to inkjet printers as well as product reviews.
"We plan to continue adding new articles over the coming months," promises Resnick. "Our goal is to provide all the tools necessary to get the best prints from their digital image files."
About AdoramaPix
AdoramaPix (http://www.adoramapix.com) is the online processing web site of choice for many professional photographers, offering a choice of standard and premium printing on Kodak Endura Supra Luster and Kodak Endura Metallic paper, as well as Ilford Black-and-White paper. Print sizes up to 24x36 inches are available, and AdoramaPix is constantly offering promotions, including the current 15 cents per 4x6-inch print special. AdoramaPix is a division of Adorama Camera, Inc., one of the top camera retailers in the U.S.
Online photo magazine at a retail site?
AIRC - Adorama Imaging Resource Center (http://www.adorama.com/catalog.tpl?op=academy ) is quickly becoming a choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills. AIRC has over 250 how-to photography articles, buying guides and picture-selling advice, as well as daily breaking news about the photography industry, written by a team of top photography experts.
Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."
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