Digital boxscores, social media, profiles on online content leaders, and the most intriguing social media deals and partnerships are just some of the ground-breaking coverage included in the first-ever State of the Digital Media Report released this month.
Ny, New York (PRWEB) July 17, 2007 -- Digital boxscores, social media, profiles on online content leaders, and the most intriguing social media deals and partnerships are just some of the ground-breaking coverage included in the first-ever State of the Digital Media Report released this month.
Published by Media Industry Newsletter and paidContent, in partnership with The Jordan, Edmiston Group Inc., the 200+ page book is the first of a planned series of reports on digital media for the magazine and content industry. The book takes an unprecedented look at the state of magazine brands online, their challenges and strategies for future growth and the influence of social media companies in the online content space.
"This report will help magazine brands and other content providers locate their own businesses both within the universe of print brands and among the many media and tech companies that now comprise an expanding digital universe," says Steve Smith, Digital Editor, min's Digital Media Report, min and min's b2b. Smith is co-editor of the State of Digital Media with Rafat Ali, editor/publisher of paidContent.org.
min and paidContent's State of Digital Media Report Includes:
Research Findings - explores in detail the overall trends for digital investment among the print brands. How much unique content, dedicated staff, and technology innovation are being pointed at digital? Beyond Web sites, what else are magazines exploring on the digital frontier?
Brand by Brand Profiles - The strategies and business models for magazine publishers varies widely. The book features the most comprehensive brand by brand breakdown of twenty major publishing companies and branded Web sites. Through in-depth interviews with chief digital officers, we explore the state of their digital footprint, their level of staffing, business and content models and their plans for the future.
Digital Boxscores - For over a decade Media Industry Newsletter has tracked month-to-month traffic at consumer and B2B magazine branded Web sites. In this chapter we take a unique look at year-over-year changes to site activity from the lens of a given month. From this perspective we can see overall the kinds of audience reach and ad inventory the print brands command and their general trending over the past year.
Deals, Transactions & Partnerships - A key growth strategy among the branded media moving forward will be partnership and acquisition. This section outline the key deals in our space, the web of partnerships that lies behind the Web itself.
Social Media and UGC: Developments and Implications - Users are not only in control online; they are providing much of the digital world's most popular content. This section explores how social networking and user-generated content is evolving throughout the Web. Where are the models for editorial and business? Who is doing what and how well?
Key Challenges - Most magazines "get digital" now, but many hurdles remain. We conclude our report with an outline of the key challenges facing most print brands online: video, social media, and emerging platforms. Beyond diagnosing the issues at hand we also focus on magazine brands that are executing viable solutions.
Visit www.minonline.com to order your copy today.
About min:
The min family of products is the most authoritative and trusted source on the consumer and b2b magazine business, reaching thousands of media executives through print, online and in-person events. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. Brands include min, min's b2b, min's Advertising Report, min magazine, min's Digital Media Report, Sales Executive of the Year Awards, Integrated Marketing Awards, Hottest Launches and more. Visit www.minonline.com.
About paidContent:
paidContent.org is part of ContentNext, an independent media and information company covering the business of digital media. The company operates two award winning sites: paidContent.org and mocoNews.net covering the digital sectors where media and entertainment companies operate: online, wireless, desktop and off-desktop applications, products and services.
About The Jordan, Edmiston Group:
JEGI combines deep interactive expertise with broad relationships across major diversified media companies,resulting in a leading position in M&A transactions in Online Media & Technology. Online M&A has been driven by a competitive mix of interactive companies, major media groups, marketing services firms and private equity investors, which maximizes the value of JEGI's extensive media industry experience. www.jegi.com
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