Cox Newspapers Inc. has launched Living Green, a new channel, for each daily newspaper's Web site.
Atlanta, GA (PRWEB) July 28, 2007 -- Responding to growing awareness of the environment and its effect upon daily life, Cox Newspapers Inc. has launched Living Green, a new channel, for each daily newspaper's Web site.
Created by COXnet, the group providing Web solutions and strategy for Cox Newspapers, Inc., Living Green enables each of its 17 daily newspaper sites to become the premier destination for environmental news and information in its market. The channel is designed to give each market the flexibility to add any local green news and information they want, with a number of shared features available centrally through COXnet.
Users not only can search for valuable tips and information on local issues, such as recycling, but learn more through interactive features. A regular feature, called "Meet The Greenes" will offer tips through an online animated series, with the Greene family showing in the first segment how to make a house more green-friendly. Tips submitted by readers are now part of a growing searchable database on all matters green. User blogs are now part of the channel in many markets. The Statesman.com implementation of Living Green can be viewed at http://www.statesman.com/green/content/shared/green/index.html.
COXnet provides strategy, support and solutions for digital initiatives at Cox Newspapers, one of the nation's largest and most respected newspaper publishing companies. Based in Atlanta, COXnet supports more than 30 Web sites, with a full variety of services: content, technology development, site hosting and infrastructure, product development, project management, advertising creative, advertising operations, audience development and metrics, advertising projects, vendor analysis, marketing training and advertising support.
COXnet is a unit of Cox Newspapers Inc. (www.coxnewspapers.com), which is a division of Atlanta-based Cox Enterprises Inc. Cox Newspapers includes 17 daily and 26 non-daily newspapers and shoppers. The company's major metropolitan newspapers include The Atlanta Journal-Constitution, The Palm Beach Post, Austin American-Statesman and Dayton Daily News. Other operations include Valpak (the nation's leader in cooperative direct mail advertising) and a one-third ownership interest in SP Newsprint (with newsprint mills in Dublin, Georgia, and Newberg, Oregon).
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