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All Press Releases for July 3, 2007 Subscribe to this News Feed  
 

Outback Chair Company Expands its Urban Balance Collection with the Expanse: A Rattan Hanging Lounger for Two

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The Expanse and Other New Items in Outback Chair Company's Urban Balance Collection of Resin Rattan Hanging Furniture will be on Display at the Casual Furniture & Accessories Market in Chicago.

San Diego, Calif. (PRWEB) July 3, 2007 -- Since its introduction in September 2006 at last year's Casual Furniture & Accessories Market, the Double Lounger from Outback Chair Company has proven to be a top-selling, high-margin item for retailers who sell the company's hanging chairs and hammocks.

An inspired reinterpretation of the traditional porch swing, the Double Lounger is constructed with a 600x600 denier polyester fabric. Given the success of the Double Lounger, Outback Chair created a resin rattan version, the Expanse, for its new Urban Balance collection. Outback Chair will showcase the Expanse at the upcoming Casual Furniture & Accessories Market at the Merchandise Mart in Chicago, Booth 8-8130, September 17-21, 2007.

"The Double Lounger has sold very well for us since we introduced it last fall. The new Expanse offers similar styling and comfort in a resin rattan that looks great and is very durable. It, too, will be a successful product for us - and for any outdoor furniture retailer that wants to sell exceptional furniture that consumers will not find at a Big Box store," said Samantha Olenick, owner, Swings and Things, San Diego, Calif. "We are already selling the Cove, a hanging chair in Outback Chair's Urban Balance collection, and it has been a huge hit with our customers at $1,000 retail."

The most recent addition to the Urban Balance collection of resin rattan furniture from Outback Chair Company, the Expanse is crafted with top-quality materials, including resin rattan in a dark-chocolate color and epoxy-coated steel cables. It is offered with three fashionable color options for its 1.5-inch thick closed cell foam seat cushions: ocean blue, kiwi green and mandarin orange. Hanging hardware is included. Seating width: 42 inches. Weight capacity: 500 pounds. MSRP: $649.99.

The Expanse joins other new items in Outback Chair's Urban Balance collection: The Curve, a smartly styled hanging chair with a gently contoured seat and back; the Cove, a floating alcove that extends a cordial invitation to cozy up; and the Wave, a boldly luxurious hammock that yields to each person who floats away to tranquility on its flowing form.

About Swings and Things
Located at 839 West Harbor Drive in San Diego, Calif., Swings and Things has been a mainstay retailer at Seaport Village ever since the landmark dining-entertainment-shopping complex opened on the waterfront a quarter century ago. All about fun in the sun and celebrating and enjoying San Diego's laid back, outdoor lifestyle, Swings and Things sells more then 250 products from all around the world, including 40 styles of hammocks, 20 hanging chairs and 12 kids' tire swings. More information is available online at www.swingsandthingssd.com or by calling 877.234.8229 (toll free).

About Outback Chair Company, Inc.
When selecting casual furniture, discerning consumers seek exceptional value: imaginatively designed, well-made furniture that provides genuine comfort at a sensible price. For these consumers, and the retailers who serve them, Outback Chair Company manufactures and distributes the most complete line of remarkably relaxing hanging furniture. Suspended from the ceiling of a porch or swaying gently from a frame out back on a patio, by the pool or in the garden, Outback's hanging furniture - including chairs, loungers, recliners and hammocks - offers lofty comfort that raises relaxation to serene heights. Founded in 1997, Outback Chair Company (www.outbackchair.com) is headquartered in San Diego, Calif.

Note to Editors: High-resolution images of the Expanse and other hanging chairs and hammocks in the Urban Balance collection are available upon request. Editorial appointments with Outback Chair Company at the Casual Market may be scheduled at editors' convenience.

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DAVID AQUILINA
Outback Chair Company
612.922.5551
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The Expanse from Outback Chair Company
Based on the design of the popular, top-selling Outback Double Lounger, the Expanse offers a modern and elegant reinterpretation of the porch swing in durable resin rattan
Uploaded: Jun 24, 2007
File Name: OCCUrbanBalanceTheExpanseOceanBlue.jpg

The Expanse from Outback Chair Company
Outback Chair Company will showcase the Expanse and other new items in its Urban Balance collection of resin rattan furniture at the Casual Furniture & Accessories Market in Chicago
Uploaded: Jun 24, 2007
File Name: OCCUrbanBalanceTheExpanseOutdoorsL.jpg

The Expanse from Outback Chair Company
Designed for years of enjoyment outdoors, the Expanse has the style to be at home indoors, too
Uploaded: Jun 24, 2007
File Name: OCCUrbanBalanceTheExpanseIndoorsL.jpg

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