Unknown 22-year-old model Francesca Fawcett has been selected from her MySpace profile to be the face of women's designer T-shirt brand Queen of Suburbia.
Derby, Derbyshire (PRWEB) July 5, 2007 -- Unknown 22-year-old model Francesca Fawcett has been chosen as the face of English fashion brand Queen of Suburbia T-Shirts.
Follwing a competition held on the brand Myspace page that began back in January, Fawcett has been chosen to front the online fashion store's website and promotional material. She will model Queen of Suburbia's range of organic T-shirts including the popular Shoes Life, Manicure Depressive and Idol Gossip tees.
Head Designer and Founder Danielle Tomkinson said Fawcett had been chosen principally for her "ability to stand out in a crowd" and her arch sense of humour.
"She just stood out a mile," she said. "she has a very innocent look but her eyes reveal a sense of humour that works really well with the Queen of Suburbia brand."
Marketing Director Mark Errington sees no risk in selecting an un-signed model to front their global campaign. He states "there's an awful lot of great talent out there that nobody is tapping into, you see it everyday on Myspace across a whole range of creative pursuits, especially in the
fashion and music genres, we felt it was time to let it shine."
He went on to explain the thinking behind launching the online search.
"We're an online brand and it's been the online fashion blogs that have really promoted our cause, they're fast and dynamic and so are our customers, we think that they get bored of seeing the same old faces fronting the same old brands, it just seemed natural to us that we'd find the face of Queen of Suburbia online."
Mark expects we'll be seeing a lot more of Francesca from now on. "She has a bright future in the fashion industry. Cesca appeals to a wide range of customer audiences, We predict big things for her."
About Queen of Suburbia
Queen of Suburbia are based in the UK and headed up by designer Danielle Tomkinson. Queen of Suburbia has shot to European prominence with a range of T-shirts and bags influenced by politics amongst school mothers. Danni worked for several prominent fashion houses in late 90's London but left the big city lights for suburbia where she had her two children. Whilst design remained a hobby, it seemed like her high-flying career was a thing of the past until she found an unlikely muse in the school playground. The politics amongst the mothers in the schoolyard fascinated Danni and soon she was designing again. This time, rather than suits for Paul Smith or dresses for 1647, it was slogan T-shirts that became the outlet for her creative talents.
Queen of Suburbia started small but grew quickly, first local, then regional, national and Europe-wide, the witty, arch and fashionable tees struck a cord and now finally demand from the US has reached such a level that Queen of Suburbia has opted to distribute in the US via
her website http://www.queenofsuburbia.com.
Contact:
Mark Errington, Marketing Director
Queen of Suburbia
00441332 510519
http://www.queenofsuburbia.com
###
Trackback URL: http://www.prweb.com/pingpr.php/UGlnZy1TdW1tLVNxdWEtUGlnZy1UaGlyLVplcm8=
|
