OrderMotion to launch webinar series focused on preparing merchants for the busy holiday retail season and how to significantly grow their business
Boston, Massachusetts (PRWEB) August 9, 2007 -- OrderMotion, Inc., the leading provider of on-demand, direct commerce solutions for small-to-medium-sized merchants announced the launch of a series of "how-to" Webinars that will help merchants get their businesses ready for the upcoming holiday season.
The holiday season is an extremely important time of year for many merchants. For some merchants, the holiday period can account for up to 60% of annual sales and up to 75% of all profits. Merchants who are prepared to fully take advantage of the opportunities the holiday season brings can achieve significant competitive advantage and can position themselves for dramatic growth.
Part one of the Webinar series: "Effective Email Marketing: The Dos and Don'ts that will impact your bottom line" will discuss how using email to generate new and repeat sales for businesses can be one of the most effective ways to drive revenue. Unfortunately, many merchants do not anticipate the many landmines that can arise when utilizing email promotions to drive sales.
The Webinar will feature industry expert Bill Baird, who will share his expertise on how to get a business "Holiday Ready" by using email marketing and promotional tactics to generate sales and growth in time for the upcoming holidays.
During this Webinar, merchants will learn how to:
- Build and segment customer lists for effective promotions.
- Create cost-effective and non-blacklisted email promotions.
- Put together compelling incentives and discounts to encourage purchases.
- Optimize creative and landing pages for greater conversions.
- Work with email service providers to avoid being blacklisted.
- Tips and tools to help build, measure and understand how effective a given campaign is.
Who: Bill Baird is a leading authority on utilizing direct marketing tactics over the web. A consultant and frequent speaker at tradeshows and conferences, Mr. Baird guides direct marketers, ecommerce operators and publishers selling their products and services over the web on how to run effective online marketing promotions.
What: Get "Holiday Ready": Effective Email Marketing: The Dos and Don'ts that will impact your bottom line.
When: August 16, 2007 at 2:00pm. - 3:00pm. EDT.
To register for the Webinar please go to: http://www.ordermotion.com/081607_holiday1_webinar_media.aspx
What's Next: Upcoming webinars will cover topics including Search Engine Marketing and Optimization, Improving Your Website for Increased Sales Conversions, Credit Card Processing and How to Manage Increased Sales Volumes.
About OrderMotion
OrderMotion is the leading provider of on-demand, direct-commerce solutions for merchants who sell directly to their customers primarily through websites, catalogs and call centers. The OrderMotion solution enables merchants to easily process customer orders for multiple brands and includes everything from order management and fulfillment to customer service, campaign management and analytics. OrderMotion has supported the growth of over 1000 brands, including Zabar's, Wolfgang Puck, Goldspeed.com, Warrior Custom Golf, Sundance Spas, Healthy Pets, NapaStyle and more. For more information about OrderMotion, please visit http://www.ordermotion.com.
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