HP (NYSE:HPQ):
PALO ALTO, Calif. (BusinessWire EON) August 27, 2007 --
HP (NYSE:HPQ):
Core News
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HP today announced Serena Williams as the latest featured “Achiever”
in a commercial spot that continues the evolution of HP’s
award-winning “The Computer Is Personal
Again,” marketing campaign. The new Serena
Williams spot will debut on USA and ESPN networks, and online at
SportsIlustrated.com, ESPN.com, and Yahoo! as the 2007 U.S. Open
swings into action on August 27, 2007.
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Highlighting her competitive passion and her love for design,
animation, fashion, and movies, the spot shows Serena using her
personal computer for uniquely personal activities such as tracking
her competition online, downloading music before a match, managing
personal photos, playing video games, and developing designs for her
clothing line, Aneres.
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Fans can also get personal with Serena through the interactive “Serena
Web Experience” (www.hp.com/serena),
which goes live August 31. Visitors will be able to view video blogs
from Serena’s family and friends, download
Serena’s favorite ringtones, view footage of
Serena in a tennis match with Wee-Man, browse her latest tournament
apparel, watch the new Serena Williams animation video, or view a new
Serena Williams documentary.
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With the new spot, Serena Williams joins the ranks of well-known HP
computer achievers including Vera Wang, Jay-Z, Pharrell Williams, Mark
Cuban, Mark Burnett, Princess Fiona from Shrek the Third, and Paul
Teutel, Sr. of the Orange County Choppers.
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“The Computer Is Personal Again”
campaign was honored as AdvertisingAge’s
“Campaign of the Year”
for 2006.
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The Computer is Personal Again campaign focuses on the highly
individual and personal relationship people have with their computers,
unique to each user. Whether people are creating a spreadsheet or a
work of art, HP’s goal is to make the
personal computer a more powerful personal tool. www.hp.com/personalagain.com
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The campaign was created by San Francisco advertising agency Goodby,
Silverstein & Partners.
Quote Attributable to David Roman, vice president, Personal Systems
Group, HP
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Everything that is personal to Serena Williams is on her PC. It’s
fascinating to get a peek at all of her varied interests. Whether she
is playing tennis, designing a fashion line or playing video games,
her HP PC is an integral part of her every day life. This new
commercial gives HP the opportunity to highlight a recognized role
model and star player.
Quote Attributable to Serena Williams
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My HP computer knows everything I am, and everything I want to be. I
use my computer for everything from tracking my competition and
collecting inspiration for my clothing line, Aneres to emailing
friends and downloading music; my computer is really a digital
extension of who I am.
Links
www.hp.com/serena
www.hp.com/go/personal
www.hp.com
http://www.josephkahn.com/
http://www.elle.com/gallery.aspx?section_id=7§ion_prefix=
fessentials&webtrends_section=fessentials&article_id=11510&window_id=
8&gallery_id=6105&page_number
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About HP
HP focuses on simplifying technology experiences for all of its
customers – from individual consumers to the
largest businesses. With a portfolio that spans printing, personal
computing, software, services and IT infrastructure, HP is among the
world’s largest IT companies, with revenue
totaling $100.5 billion for the four fiscal quarters ended July 31,
2007. More information about HP is available at www.hp.com.
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