Today SVP Worldwide, owner of SINGER(R) brand sewing machines, the world leader in the sewing machine and accessories industry, announced the global introductions of its new computerized SINGER CONFIDENCE(TM) line of sewing machines. With the international wave of heightened consumer interest in homemade creativity in fashion and home decor, beginning and skilled sewers alike will appreciate one-step functions, push button controls and automatic capabilities that streamline the sewing process to enhance their creativity.
HAMILTON, Bermuda (BusinessWire EON) August 28, 2007 --
Today SVP Worldwide, owner of SINGER® brand
sewing machines, the world leader in the sewing machine and accessories
industry, announced the global introductions of its new computerized SINGER
CONFIDENCE™ line of sewing machines. With
the international wave of heightened consumer interest in homemade
creativity in fashion and home décor,
beginning and skilled sewers alike will appreciate one-step functions,
push button controls and automatic capabilities that streamline the
sewing process to enhance their creativity.
Consumers aspire to express their creativity through sewing, but do not
want to invest significant time to learn and set up a sewing machine.
SINGER global product development efforts directly involved consumers,
resulting in a line rich with innovative new features that are simple to
understand and easy to use, making sewing stress-free and fun. The
SINGER CONFIDENCE line of five sewing machines will be available in
major retail chains and from independently owned sewing machine dealers
throughout the world.
“156 years after presenting the world’s
first practical sewing machine, SINGER remains the oldest, most
familiar, and best loved sewing machine brand in the world,”
said Don Fletcher, CEO of SVP Worldwide. “The
new SINGER CONFIDENCE line continues Singer’s
trusted heritage of providing machines that are easy-to-use, reliable,
and provide lifelong opportunities for creativity and proficiency in the
craft of sewing. The SINGER CONFIDENCE sewing machines are ideal for
first-time sewers or skilled sewers who desire computerized capability
in their next machine.”
SVP Worldwide’s extensive global consumer
research has shown that sewers want a bobbin that is fast and easy to
thread, larger buttons and knobs to operate the machine, more light for
the sewing surface and fashionable machine colors with a contemporary
feel. The new SINGER CONFIDENCE line was designed with these desired
features in mind. The Drop and Sew™
bobbin system, featuring a new top drop-in bobbin with a see-through
cover, makes using the bobbin error free. The larger knobs and buttons
on SINGER CONFIDENCE machines make them easy and effortless to operate.
Two StayBright™ LED lights come
standard, addressing the second-most asked for feature by sewers—brighter
lighting that won’t burn out. In addition to
the deeper, richer colors that complement the contemporary style of the
SINGER CONFIDENCE line, sewers will benefit from using fully automatic
functions such as the needle threader and one-step buttonhole.
“The popularity of sewing continues to
increase throughout the world,” said Brad
Hunsaker, Global Vice President of Sales and Marketing for SVP
Worldwide. “The younger generation is getting
involved with sewing because it provides an outlet for creativity and
self-expression. The computerized SINGER CONFIDENCE sewing machines will
be the perfect creative partner to inspire new or more experienced
sewers who want a simple, easy sewing process in order to focus on the
most rewarding aspects of sewing.”
The new SINGER CONFIDENCE sewing machines can be viewed at www.Singer.com
or consumers can visit their local Singer retailer to try the new
machines.
About SVP Worldwide®
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and
doing business through its affiliated companies in over 190 countries,
specializes in the design, manufacture and sale of high quality
household sewing machines and related products under the SINGER®,
HUSQVARNA VIKING®, and PFAFF®
brand names. For more information about the Company and company’s
brands views the following websites: www.svpworldwide.com,
www.singer.com, www.husqvarnaviking.com,
and www.pfaff.com.
About Singer:
Founded in 1851, Singer is one of the world’s
leading sellers of consumer and artisan sewing machines. To date, Singer
maintains a strong international presence, with manufacturing facilities
in Brazil and China, 10 overseas marketing operations and a network of
third-party distributors selling product in more than 190 countries. The
company has a long history of innovation in the sewing machine industry,
having produced, among other breakthroughs, the world’s
first portable machine in 1921 and its first computer-controlled machine
in 1978.
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