Both Hillary Clinton and Rudy Giuliani possess potentially disastrous PR vulnerabilities that could cost each of them the 2008 Presidential election.
Los Angeles, CA (PRWEB) September 4, 2007 -- What is Hillary Clinton's number one PR problem?
For media psychologist, Dr. James N. Herndon, of Media Psychology Affiliates, the answer is clear -- Bill Clinton.
"Hillary would now be at least 10 points higher in the polls if she had divorced Bill years ago. Rather than demonstrating resolve, her decision to stick with her husband is viewed by most voters as weak and cynical.
"And, for the vast majority of both men and women, Hillary projects an aura most frequently described by voters in our research as 'bitchy'.
"In fact, the results of our latest Affective Encryption Analysis study replicate what we found over one year ago: Hillary remains unelectable -- against even a weak Republican opponent -- without a drastic personal image makeover, and an aggressive, outside-the-box media campaign.
"We conduct our research using naturalistic methods," says Dr. Herndon. "This means that we have sources close to the campaigns of most of the viable 2008 candidates. Even Hillary's own people are concerned about her public image. Rightfully so."
And Rudy Giuliani?
"Giuliani's public persona relies strongly on the PR bonanza that he derived from 9/11. He likes to portray himself as a strong, traditional Republican. But our research shows him to be in real trouble with voters who consider themselves conservative."
The bottom line, according to Dr. Herndon, is that "currently both leading candidates are easy to successfully attack by targeting their weakest points. A properly researched and designed media attack can produce crippling results -- quickly."
Dr. Herndon offers "some hypothetical strategies" for a successful attack on both Clinton and Giuliani.
"One of the most effective ways to attack Hillary is through her husband," states Dr. Herndon.
"For example, one anti-Hillary ad campaign could be: 'Are you ready for America to be humiliated all over again? A vote for Hillary is a vote to put Bill Clinton back in the White House.'"
And an anti-Rudy theme?
"Here's one possibility: 'Rudy Giuliani. He dresses like a Republican wolf. But underneath, he's still a Democratic sheep. If you want an anti-gun, pro-abortion, pro-illegal alien Liberal for president, then vote for Giuliani'.
"Of course, our Affective Encryption Analysis research shows that there are a number of sophisticated media campaigns that could also be used to help produce a victory for either Hillary or Rudy."
"But, I haven't heard the phone ringing from either campaign -- yet," quips Dr. Herndon.
How are the other candidates shaping up?
"McCain has killed his presidential ambitions by partnering with Kennedy on the amnesty-for-illegal-aliens legislation. The overwhelming majority of the American public is in a barely suppressed rage over this issue. They're out for blood. The politicians better start listening.
"Gore? Gore would still be the man to beat -- if he were running. But he's dogged by personal problems, which the mainstream media refuse to touch. I'd be surprised at this point if he entered the race.
"With the exception of Obama and Paul, the Democratic and Republican field is frighteningly bland from a PR standpoint. There's a real lack of creativity. Most political media consultants are still stuck using the outmoded research and design methodologies of the 1950s."
For Dr. Herndon, a candidate to watch is Ron Paul.
"Ron Paul is striking a phenomenal emotional chord with voters -- when they have access to his message. The mainstream political and media machines are terrified. And global financial controllers are in an outright panic. Every effort is being made -- and will be made -- to marginalize him.
"It will be fascinating to see how this plays out."
Dr. Herndon cautions candidates that the main issue for voters right now is the economy -- not Iraq.
"Using Affective Encryption Analysis, we forecast over a year ago that the economy would begin to come unglued in late 2007. It looks as if our prediction is coming true.
"Financial fraud is occurring on an inconceivably large scale, and the middle class is heading for a hard fall. America faces a future of civil unrest."
What role will Affective Encryption Analysis play in the 2008 election?
"Affective Encryption Analysis was recently used to help design the winning campaign media for a major European politician. It's now ready for US presidential politics. It's an utterly unique tool. And I'm certain that it will help elect the next American president.
"Currently, we believe that six declared candidates have the potential to become president. Soon, we'll decide which candidate to focus our efforts on.
"Whoever we pick will win."
Media Psychology Affiliates is a media research and design firm, specializing in the use of Affective Encryption Analysis.
Media Psychology Affiliates
http://www.mediapsychology.tv
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