Today SVP Worldwide, owner of PFAFF(R)--the world's leading brand of premier sewing and embroidery machines, announced the introduction of its CREATIVE VISION(TM) line, the most advanced sewing and embroidery machine in the consumer marketplace. The CREATIVE VISION machine is the first in a series to be launched on the new PFAFF platform which sets a new standard for the PFAFF range with more sewing space combined with signature features that deliver precise sewing and embroidery results. This revolutionary sewing and embroidery machine is guaranteed to give sewing enthusiasts worldwide the ability to bring their own creative visions to life.
HAMILTON, Bermuda (BusinessWire EON) September 5, 2007 --
Today SVP Worldwide, owner of PFAFF®—the
world’s leading brand of premier sewing and
embroidery machines, announced the introduction of its CREATIVE
VISION™ line, the most advanced sewing and
embroidery machine in the consumer marketplace. The CREATIVE VISION
machine is the first in a series to be launched on the new PFAFF
platform which sets a new standard for the PFAFF range with more sewing
space combined with signature features that deliver precise sewing and
embroidery results. This revolutionary sewing and embroidery machine is
guaranteed to give sewing enthusiasts worldwide the ability to bring
their own creative visions to life.
“PFAFF sewing machines are the world’s
premier precision machines,” said Don
Fletcher, CEO of SVP Worldwide. “The CREATIVE
VISION sewing and embroidery machine provides sewers with the most
comprehensive package of features available in the marketplace,
inspiring sewers to perfect their creativity. Experienced sewers will
find that the CREATIVE VISION machine delivers on its tagline—The
More You Want The More You Get.”
The CREATIVE VISION sewing and embroidery machine offers sewers
previously unavailable features and benefits including enhanced sewing
precision, brightness and more sewing space.
-
Precision: The Original IDT™ feature
guarantees even fabric feed from top to bottom, while precise
positioning is the most accurate means of connecting large embroidery
creations.
-
Brightness: Custom, adjustable LED lighting allows sewers to perfectly
illuminate their sewing space specific to their fabric, without any
shadows. The brilliant PFAFF HD color touch screen has three
dimensional views of designs, shapes and colors so sewers can view all
correct colors and sewing stitches in the right size.
-
Space: The largest embroidery area available in the market today (up
to 360x350mm), the longest free arm and the most space to the right of
the needle (250mm) enables sewers to create the largest embroideries
in the industry and create sewing projects with unprecedented amounts
of fabric.
PFAFF sewing machines are the pinnacle of German design and engineering.
Offering more unique features not found on any other sewing machine, the
CREATIVE VISION machine has an intuitive navigation menu that enables
the creation of complex embroidery designs with the touch of a stylus.
The USB embroidery stick and USB port allows sewers to create and
transfer intricate designs from a personal computer or the Internet.
These advanced features, along with a large selection of high quality
9mm stitches, will inspire new ideas.
“The PFAFF brand is the perfector of the
sewing craft,” said Brad Hunsaker, Global
Vice President of Sales and Marketing for SVP Worldwide. “The
CREATIVE VISION sewing and embroidery machine extends the latest
innovation and technology to sewers in a straightforward yet highly
advanced machine. The CREATIVE VISION line’s
unique features will attract sewing enthusiasts who may or may not
currently own a PFAFF machine. The culmination of the CREATIVE VISION
sewing machine’s development and design
demonstrates why PFAFF sewing machines are the number one choice for the
most advanced sewers around the world.”
The PFAFF CREATIVE VISION sewing and embroidery machine can be viewed at www.pfaff.com
or consumers can visit their local PFAFF authorized retailer to try the
new machine.
About PFAFF
The pinnacle of German design and engineering, PFAFF sewing machines are
the world’s premier precision machines that
sewers aspire to own. The PFAFF brand has a 145 year sewing heritage
that creates a climate for continued development and design of high
quality sewing and embroidery machines. As the perfector of the sewing
craft, PFAFF machines are the creative catalyst for passionate sewers
giving high quality results in all aspects of sewing. Known for
technical refinements and precision, PFAFF sewing and embroidery
machines inspire sewers to perfect their art.
About SVP Worldwide
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and
doing business through its affiliated companies in over 190 countries,
specializes in the design, manufacture and sale of high quality
household sewing machines and related products under the SINGER®,
HUSQVARNA VIKING®, and PFAFF®
brand names. For more information about the Company and the company’s
brands view the following websites: www.svpworldwide.com,
www.singer.com, www.pfaff.com,
and www.husqvarnaviking.com.
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