U.S. eyewear retailer BestBuyEyeGlasses.com (BBE) recently boosted its conversion rate and online sales by more than 7 and 23 percent, respectively, thanks to a comprehensive web analysis and overhaul performed by New York-based web strategy consulting firm Reditus Solutions.
New York, New York (PRWEB) September 25, 2007 -- U.S. eyewear retailer BestBuyEyeGlasses.com (BBE) recently boosted its conversion rate and online sales by more than 7 and 23 percent, respectively, thanks to a comprehensive web analysis and overhaul performed by New York-based web strategy consulting firm Reditus Solutions.
"We're absolutely thrilled with the results, which far exceeded our expectations," said Daniel Kandler, President of BBE. "For any business to boost sales by 50% in such a short time is a dream come true."
"Best of all," added Kandler, "thanks to the systems we now have in place, we're able to enjoy sustainable revenue and growth."
Reditus, which consults online businesses on everything from identity design to usability tests to Internet marketing, was tasked with enhancing the high-end eyewear retailer's online shopping site in a bid to attract more visitors and convert a higher percentage of sales.
"The eyewear industry is incredibly competitive, which made it especially important to let analysis and hard data tell the story rather than speculation," said Yuval Karjevski, Principal Web Consultant at Reditus. "Even the smallest miscalculation could put our client several steps behind their competitors."
Accordingly, Karjevski and his team carefully analyzed BBE's online business needs, and studied past performance. Reditus concluded its client would greatly benefit from a more powerful and efficient shopping cart solution, which was soon installed.
The shopping cart solution, which was optimized for customer experience as well as search engines, increased BBE's total sales by thousands of percent in just one year.
The client was elated, but the analysis continued, said Karjevski. "By studying how customers interacted with the e-commerce site, we recognized there were some process barriers that were translating into lost sales," he explained. "When clients use your e-commerce solutions to showcase upwards of 40,000 products and cater to millions of visitors monthly, even the slightest improvement can significantly impact the bottom line."
One area that went under the microscope was the eyewear retailer's on-site search tool, which left a percentage of visitors unable to locate products that were, in fact, available on the site.
Subsequently, new search functionality was added using advanced dtSearch technology, possibly the fastest and most flexible search tool on the market. BBE immediately enjoyed a 7 percent increase in conversions.
Moreover, Reditus integrated cutting edge analytic tools to gain BBE valuable insight into what its market searches for and desires, and to immediately respond with appropriate on-site promotions.
"This component alone is invaluable to our business," said BBE's Kandler. "It helps us ensure customers are finding our products. And, in the event we don't have what they're looking for, we can act on it and add desired products to our catalogues. It benefits our bottom line, promotes customer satisfaction, and helps keep our customers coming back."
Karjevski said these types of wins are common at Reditus due to the fact the internet consulting firm always puts the customers' needs and strategy first.
"We advise clients where they should invest for their particular business," he explained. "Sometimes those investments are with Reditus, sometimes they aren't. We often get third-party specialists involved to ensure clients get the best possible product specific to their needs."
Reditus Solutions is a Web consulting firm headquartered in New York. Its team of Internet experts, including software engineers, mainly services companies throughout the U.S. and Canada.
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