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Denon Chooses Analog Devices' SHARC Processors to Enable Next Generation High-Definition Dolby and DTS Audio Formats in New Flagship Audio/Video Receivers

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New AVRs in 2007 Denon Lineup Ready for Leading Role in Home Theater with SHARC.
SHARC was our audio processor of choice not simply for performance in HD audio decoding and post- processing, but also because of its superb programmability.

Norwood, MA (PRWEB) September 5, 2007 -- Analog Devices, Inc. (NYSE: ADI) today announced that Denon Brand Company has adopted ADI's SHARC® processors for the company's newest audio/video receivers (AVRs), including its flagship Denon AVR-5308CI and flagship preamplifier AVP-A1HD. In these state-of-the-art products and several other models in Denon's AVR lineup, SHARC audio processing and Denon's unique technology enable new-generation high definition audio formats in superior quality: Dolby® True HD, Dolby Digital Plus, DTS-HD Master Audio, and DTS-HD High Resolution Audio.

Loaded with features including HDMI 1.3a and Wi-Fi connectivity to make them centerpieces of high-definition home theater, the new Denon models use SHARC ADSP-21366 and ADSP-21367 processors for approved HD audio algorithms and unsurpassed 32-bit floating point performance.

"Our newest Denon AVRs have everything it takes to be the center of entertainment in the digital home," said Hirofumi Ichikawa, President, Denon Brand Company and Executive Officer, D&M Holdings Inc. "SHARC was our audio processor of choice not simply for performance in HD audio decoding and post- processing, but also because of its superb programmability."

"This series of audio/video receivers is a showcase of high-def home theater technology," said Mike Haidar, general manager, Software and Systems Technology, Analog Devices, Inc. "Denon has worked with us on prior introductions, and we're pleased to say that SHARC has kept pace with the demands of their new leading-edge products. In addition to providing approved implementations of the Dolby and DTS high-definition audio formats on SHARC, Analog Devices has had the privilege to supply world-class engineering support and a range of audio and video components to the lineup."

SHARC Powers Next-Generation HD Media
For more than 10 years, SHARC has dominated the floating-point digital signal processing market, delivering exceptional core and memory performance complemented by outstanding I/O throughput. By combining the digital signal processing power of SHARC with its converter and linear products, ADI enables a best in class full HD signal chain solution. Today, SHARC supports and is being designed into multiple standards for the delivery of next-generation HD audio, and multimedia.

About Denon
From its beginning in 1910 as a supplier of professional recording studio and broadcast equipment, Denon has become a world leader in the manufacture of highest quality home theater, audio and software products. Denon is recognized internationally for innovative and ground-breaking products and has a long history of technical innovations, including the development and first commercialization of PCM digital audio.

About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker "ADI" and is included in the S&P 500 Index.

SHARC is a registered trademark of Analog Devices, Inc. Dolby is a registered trademark of Dolby Laboratories. DTS is a registered trademark and DTS-HD and DTS-HD Master Audio are trademarks of DTS, Inc. All other trademarks included herein are the property of their respective owners.

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Pat Hart
Analog Devices
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