MERGE Rx will be attending the ePharma conference in Philadelphia on January 28 - 29th. MERGE is the leader in closed-loop pharmaceutical marketing and will be contributing at the conference. This conference is focused on discussing how today's progressive pharmaceutical brand marketers are executing new web-based marketing programs.
Toronto, ON (PRWEB) January 28, 2008 -- MERGE Rx will be attending the ePharma conference in Philadelphia on January 28 - 29th. MERGE is the leader in closed-loop pharmaceutical marketing and will be contributing at the conference. This conference is focused on discussing how today's progressive pharmaceutical brand marketers are executing new web-based marketing programs.
The ePharma conference is widely considered as a must attend even for pharmaceutical marketing professionals. "Overall reviews [for the 2007 ePharma Summit were very, very strong. There was much agreement that it was the best pharmaceutical marketing conference in years - future vision, practical how-to's, and an agenda driven by a real knowledge of the market." - Jack Barrette, CEO, Moving Health; Former Category Development Officer, Yahoo!
"MERGE is excited about participating in this conference. Our strong solution and understanding of the pharmaceutical industry uniquely positions us to deal with the many new challenges as pharmaceutical companies attempt to market in these new mediums" says Joseph Puopolo, Director of Marketing and Product Development at MERGE.
MERGE is launching new strategies and solutions which assist pharmaceutical companies to deploy social networking to improve communications through DTC/DTP and HCP channels.We have seen a fundamental shift in the marketplace; pharmaceutical organizations are looking to offer physician, nurse, pharmacist or patient specific communities to gain a better understanding of the specific issues they have. Organizations are recognizing that they need to tap into web-based communities to maintain a finger on the pulse of the market.
MERGE Rx and Intramed are pleased to offer this the third part of our informative seminar series "The Landscape has Changed- Part 3: Getting the most Using Social Networking to Improve DTP and HCP Relationships". Sign up at MERGE Rx's corporate blog
MERGE is also to be featured prominently in the upcoming release of Pharma Marketing News Supplement - "Social Media Pharma Marketing". MERGE's solution uniquely addresses the issue of Pharmaceutical marketing.
"Pharma Marketing News welcomes MERGE Rx as a sponsor of this special supplement on deploying social networking and media in the pharmaceutical industry. As a provider of web-based platforms to create, launch, track and analyze multi-channel eDetailing campaigns, MERGE Rx has a proven track record of applying new technology in the realm of pharmaceutical marketing." - Says John Mack, Editor in Chief of Pharma Marketing News.
MERGE will be attending this event and featured in the presentation with Sudler & Hennessey - S&H Digital. Multiple MERGE representatives will be in attendance and will be available to discuss assisting your organization with new projects or planning for 2008.
About MERGE: www.MergeRx.com
MERGE Rx is a software based closed-loop marketing solution designed specifically for pharmaceutical and life sciences companies. Our solution enables your organization to manage your entire marketing/product life-cycle. MERGE Rx is a powerful and easy-to-use online interactive platform that helps pharmaceutical companies reach their audience and deliver personalized content to key stakeholders.
Press Contact:
Joseph Puopolo
Director of Marketing, MERGE Rx
416-588-9011 ex. 222
joseph.puopolo@MergeRx.com
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