Clark to drive global marketing initiatives for Fortis document management software and refine Westbrook's corporate branding and positioning.
Branford, CT (PRWEB) January 9, 2008 -- Westbrook Technologies, a leader in enterprise document management software for the mid-market and one of Deloitte and Touche's "Fast 50" technology companies in Connecticut for the third consecutive year, has appointed Joyce Clark as the company's director of marketing. Clark brings more than 20 years of business and marketing experience including senior marketing positions at enterprise software firms Hyperion Solutions, Systems Union and ProAct Technologies.
As director of marketing, Clark is responsible for refining Westbrook's corporate branding and positioning, for expanding market and product strategy, and for driving global marketing initiatives through direct and indirect channels. Among the areas reporting to Clark are Product Marketing, Partner Relations and Corporate Communications.
"Joyce has the right combination of experience and drive to focus the company on enterprise solutions, to support the sales regions in attracting partners and customers, and to ensure that the corporate brand is built on a global level," said Paul Lord, President and CEO. "She has arrived at a critical time in the company's life as the value of enterprise document management and service-oriented architecture (SOA) solutions are becoming more understood in the market, which is helping us move toward significant growth."
"I look forward to helping Westbrook position and market Fortis document management software products," said Clark, "especially as the company expands its technology to include SOA."
Clark joins Westbrook Technologies from TranSwitch Corporation, a developer of semiconductors for the telecom industry, where she was director of marketing communications. Prior to TranSwitch, Clark was vice president of corporate marketing for ProAct Technologies, an HR and benefits management software provider, and was senior director of integrated marketing at Hyperion Solutions, a business performance management software provider.
About Westbrook Technologies
Westbrook Technologies provides enterprise document management software solutions for mid-market companies that need to maintain their competitive edge. The Company develops Fortis document management software, Web-imaging (Fortis Web), ERM (Electronic Report Management) and workflow (Fortis Inflo) software in use at thousands of customer sites in 52 countries. Businesses across every vertical market depend on Westbrook Technologies' comprehensive document management solutions and use them to capture, index, store and retrieve their critical information from anywhere - instantly and securely. For more information, call (203) 483-6666 or visit www.westbrooktech.com.
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