Alpha Media Group, Inc. (Owner of "Maxim Magazine").
EMI Resorts preparing to file a multi-million dollar breach of contract lawsuit.
Lawsuit against Alpha Media Group, Inc. the publisher of Maxim magazine.
EMI Resorts will allege that Alpha Media failed to provide marketing and sales support pursuant to the License Agreement.
New York, NY (PRWEB) October 9, 2008 -- EMI Resorts has announced that it is preparing to file a multi-million dollar breach of contract lawsuit in the State of New York against Alpha Media Group, Inc. (court case # 08-CIV.7944 SAS) against the publisher of Maxim magazine.
EMI Resorts spent millions of dollars in customized construction, development, promotion and licensing costs to create and position the "Maxim Bungalows" brand of resorts as one of the premier resorts in the Dominican Republic, pursuant to a License Agreement with the predecessor to Alpha Media. EMI Resorts will allege that Alpha Media failed to provide the marketing and sales support that they were obligated to provide pursuant to the License Agreement. Further, EMI Resorts will allege that Alpha Media breached the License Agreement by purporting to terminate the Agreement without justifiable cause.
Recently, Alpha Media has brought an application in a New York court for a preliminary injunction requiring EMI Resorts to refrain from any further use of the Maxim mark. EMI Resorts completely denies the allegations contained in Alpha Media's application materials and takes the position that such allegations are completely without merit. In view of Alpha Media's alleged breach of the parties' License Agreement, EMI Resorts has discontinued the use of the Maxim brand.
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