Former Sales Development Director of SPC Digital and Time Inc. Interactive named Director, Digital Marketing and Advertising Solutions of diversified multimedia firm.
New York, NY (PRWEB) October 27, 2008 -- STACK Media today announced the appointment of Karen N. Scott as Director, Digital Marketing and Advertising Solutions of the nation's leading Internet property targeting active young males. Scott joins STACK Media from Time Inc. at a time when the growth and expansion of STACK Media is accelerating significantly.
Nick Palazzo, Co-Founder and Co-CEO of STACK Media, said, "We're delighted to have Karen join us. She brings more than 10 years of digital advertising and integrated media experience at leading and well-respected lifestyle brands. Scott joins STACK at an exciting time when STACK Media is averaging 3.6 million unique visitors and 76 million page views each month (Source: comScore Media Metrix; July-Sep 2008 average)."
In her new position, Karen Scott will be responsible for:
- Creating digital sales tools that help position STACK Media in the marketplace.
- Developing custom, online advertising programs for key clients and product categories to help drive digital revenue to STACK Media.
- Driving the creation of strategic, integrated marketing solutions for top tier clients by creatively aligning capabilities with a client's business goals and objectives.
- Working with editorial to build-upon existing programs and identify new opportunities that could be leveraged cross-platform for advertiser programs across STACK Media.
About Karen Scott:
Before joining STACK Media, Scott was the Sales Development Director of SPC Digital (Southern Progress Corporation, a division of Time Inc.), where she managed and oversaw sales development, sales planning, inventory strategy and campaign management for nine web properties. Before that, she was the Sales Development Director of Time Inc. Interactive, Marketing Director of EW.com, Marketing Manager of ESPN.com, and Assistant Media Director at Ogilvy & Mather.
Scott graduated from Muhlenberg College with a B.A. in Business Administration and Marketing. She also completed the New York University Sports Marketing Certificate Program.
About STACK Media:
STACK Media is one of the fastest growing web properties on the Internet with more than 3.5 million unique visitors per month. A distributed media company, STACK targets 12-to-24-year-old males, delivering unique and engaging sports lifestyle content--including information on training, nutrition, sports skills, fashion, gear and the entertainment habits of star professional athletes such as Peyton Manning, Allen Iverson, Dwight Howard and Reggie Bush--to millions of young men who aspire to athletic stardom and self-improvement. For more information, please visit http://www.stack.com or http://www.stackmediagroup.com.
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