Farm Journal Partners with Fastline Publications, Inc.

Farm Journal Media announced today its launch of MyMachinery.com, a new agricultural equipment-focused Web site. With this Web site launch, Farm Journal Media is also forming a new partnership with Fastline Publications, Inc.

Buckner, KY (PRWEB) November 10, 2008 -- Farm Journal Media announced today its launch of MyMachinery.com, a new agricultural equipment-focused Web site. With this Web site launch, Farm Journal Media is also forming a new partnership with Fastline Publications, Inc.

"We're excited about this new venture as it brings together Farm Journal Media's vast agricultural audience and Fastline's expertise in farm machinery," said Hyler Cooper, senior vice president of eMedia for Farm Journal. "With machinery being such an integral part of every farming operation, we're providing a great service to our readers and to the industry."

Fastline not only has the definitive used farm equipment database in terms of quantity and quality, they also enjoy the same integrity and reputation in serving farm equipment dealers as we do in serving producers

MyMachinery.com will be a comprehensive site that unites the entire machinery channel within one Web site -- providing a unique venue for farmers, dealers and manufacturers. The site raises online connectivity in the farm equipment business to a new level and makes it possible to buy and sell both new and used machinery, locate dealers, appraise equipment, research machines, find salvage parts and learn the latest machinery-related news. In addition, visitors can tap into insightful blogs, take part in online discussions and watch interesting videos.

The new partnership with Fastline Publications, Inc., a company with great expertise in agricultural equipment, is pivotal within the effort. "Fastline not only has the definitive used farm equipment database in terms of quantity and quality, they also enjoy the same integrity and reputation in serving farm equipment dealers as we do in serving producers," commented Andy Weber, CEO of Farm Journal Media. "We have very compatible and synergistic business and go-to-market philosophies, and look forward to working with Bill Howard and his outstanding organization on more ways to serve buyers and sellers of farm equipment for many years to come."

The partnership unites two brands that are well-known in farm country and creates the definitive online destination for farm equipment. At the time of the announcement, Fastline's searchable database of new and used equipment on MyMachinery.com contained over 75,000 pieces of ag machinery in the U.S., nearly 30% more listings than any other searchable database. In addition, the lineup is kept the most current, as Fastline's 40 salespeople constantly work with dealers to update their inventory.

Bill Howard, president and founder of Fastline Publications, shared his optimism of the new relationship with Farm Journal Media. "We at Fastline Publications are very excited about the opportunities offered to the agricultural community with this strategic partnering. It unites Fastline, the No. 1 source both in print and on the Web for farm equipment, and Farm Journal, the No. 1 source for information about the ag industry."

Added Cooper, "We plan to use all of the Farm Journal Media properties in upcoming months to achieve total industry awareness in branding MyMachinery."

About Farm Journal Media

Farm Journal Media is the nation's leading agricultural media company. Its magazines are the 131-year-old flagship FARM JOURNAL, as well as TOP PRODUCER, BEEF TODAY, DAIRY TODAY and IMPLEMENT & TRACTOR. Farm Journal Electronic Media includes the "AgDay" and "U.S. Farm Report" television programs and AgWeb.com, the hub of online agricultural information. Farm Journal Media also publishes the Pro Farmer family of newsletters, produces numerous live events, offers custom publishing services and provides extensive database services.

About Fastline Publications, Inc.

Fastline has 22 nationwide farm publications, six truck publications, one Mexico farm publication and most recently Green Acres -- all reaching over one million readers. Independently owned by Bill Howard, Fastline has been in business for over 30 years serving as the number one equipment buying source in the agricultural industry.

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