The Internet is the method of choice for automotive enthusiasts for information and purchasing, as reaching them has become more vertical. A new, innovative Enhanced Digital Sales Concept, VerticalREV, is designed to make conducting eCommerce painless, while speeding product delivery to consumers.
Mesa, AZ (PRWEB) November 23, 2008 -- The Internet is the method of choice for automotive enthusiasts for information and purchasing, as reaching them has become more vertical. A new, innovative Enhanced Digital Sales Concept, VerticalREV, is designed to make conducting eCommerce painless, while speeding product delivery to consumers.
VerticalREV is important because in the last 6 months, 47.2% of all auto parts were purchased online, more than by phone or mail. Online purchasers skewed slightly younger than the population as a whole, but all age groups are participating, with 84% actively online and 91% online more than three times a week.
VerticalREV provides the expertise, personnel and the ability for consumers to communicate with a live person that many manufacturer and retailer sites lack. VerticalREV expands the market for aftermarket products by seamlessly integrating them into vertically oriented, compelling content, motivating enthusiasts to personalize their vehicles, while simplifying and accelerating the buying process. This content is exposed to millions of enthusiasts and near enthusiasts, at a time and place most conducive to buying -- in their own homes.
VerticalREV does not replace the current distribution system used by aftermarket manufacturers. Instead it provides a digital-based, content-inspired portal that enhances the existing distribution system rather than disrupting it, and it allows the consumer to decide where and when to receive the product -- at home, at work, or at a nearby retailer/installer. Turn inquiries into sales instantly with the only Digital Sales Concept dedicated to the automotive aftermarket, VerticalREV.
IPI's TEN Media operates industry-leading FordTruckWorld.com, DodgeTruckWorld.com, ChevyTruckWorld.com, MustangLife.com, MuscleCarNews.com and more than a dozen other sites that quench enthusiasts' thirst for timely automotive information. IPI also operates GoToAutoAccessories.com along with a suite of e-commerce sites. For more information, please contact: The Enthusiast Network, 480-654-8015, or email Jason at tenmedia dot net.
http://www.verticalrev.com
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