New 'Marketing to Human Resources' eBook from HRmarketer.com Discusses Traditional and Web 2.0 Marketing Strategies

Complimentary eBook spans the key elements of integrated marketing and PR campaigns, including search-optimized websites, blogs, webinars, white papers and other online content

Capitola, Calif. (HRMarketer/PRWeb) February 14, 2008 -- Suppliers of human resources (HR) products and services have a new tool for attracting the attention of HR decision-makers: a new eBook, Marketing to HR with Traditional and Web 2.0 Integrated Strategies.

The basic principles of marketing and public relations have changed little over the years

The complimentary eBook was developed by HRmarketer.com, the leading provider of marketing and PR services in the HR industry. Aimed at companies that target human resource decision makers, the eBook is designed to help them increase visibility in a crowded marketplace and generate increased website traffic, higher organic search rankings and ultimately more sales leads.

It walks HR suppliers through a proven framework pioneered by the HRmarketer Services Group, coined the Marketing PR Lead-Gen Process(sm). The three-step process focuses on Infrastructure, Content and Promotion, while paying heed to the both traditional and Web 2.0 principles of marketing and public relations.

The eBook also examines the key elements of an integrated marketing and PR campaign, including direct marketing online, press releases, blogs, webinars, white papers and other online content to attract buyers' attention. Strategy, messaging and search-optimized marketing websites are also explained and illustrated.

"It used to be that 'traditional' marketing activities -- some print advertising, a few direct mail campaigns and trade show appearances coupled with sales calls and a little PR -- was enough to stay competitive," says Mark Willaman, president and founder of HRmarketer. "No more -- this eBook shows HR suppliers how to blend traditional and Internet tactics to achieve the measurable results of publicity, web site traffic, sales leads and search engine rankings."

"The basic principles of marketing and public relations have changed little over the years," noted Kevin Grossman, chief operating officer of HRmarketer. "What has changed is the competition, the purchasing behavior of HR decision makers and the marketing and PR tools and tactics available to suppliers. Regardless of your budget and whether you work for a large multinational or a small proprietorship, it's important to integrate a variety of marketing tactics to achieve measurable results."

Download the free eBook by visiting http://www.hrmarketer.com/home/whitepaper_main2.htm

About HRmarketer.com:
Since 2001, hundreds of HR suppliers have used HRmarketer.com to generate publicity, website traffic, sales leads and improved SEO. Our services help HR suppliers generate publicity, website traffic, sales leads and improved search engine rankings. Services include:

HRmarketer.com Membership: Combines database of marketing and public relations (PR) opportunities with press release distribution, campaign management, social networking services.

HRmarketer Services: Leveraging our HRmarketer.com service and HR marketplace expertise, we offer HR suppliers a full range of Internet marketing, marketing PR, search engine marketing and SEO services.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

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