Effectur Becomes National Customer Satisfaction Leader

Effectur, the nation's fastest growing tax resolution firm, announced today that it has reached a Net Promoter Score of 54%. This rating places Effectur as one of the top American companies in customer satisfaction according to this leading edge indicator.

Greensboro, North Carolina (PRWEB) February 11, 2008 -- Effectur, the nation's fastest growing tax resolution firm, announced today that it has reached a Net Promoter Score of 54%. This rating places Effectur as one of the top American companies in customer satisfaction according to this leading edge indicator.

"This is a great achievement on the part of our employees, who are so deeply committed to our mission of providing peace of mind to our clients and honest solutions to their tax debt," said CEO and founder Kenneth Johnson. "We hold ourselves to a high standard, and hope the tax resolution industry will follow our lead."

The two big challenges are: first, to get an accurate measurement of customer satisfaction, and second, to constantly listen to what your customers are telling you about your company's service and make difficult changes to improve that experience. That is what we have done.

Net Promoter Score is a metric devised by Fred Reichheld of Bain & Company, a global management consulting firm. Reichheld believes that celebrating growth and profits without a reliable measurement of customer satisfaction may delude companies and their shareholders. According to Reichheld, the ultimate question is whether a customer would recommend you to a friend or colleague, and that question serves as the basis of the Net Promoter Score measurement.

"Anyone can show you financial statements that indicate growth and profits if they are not incurring the expense necessary to make their customers happy," says Johnson. "The two big challenges are: first, to get an accurate measurement of customer satisfaction, and second, to constantly listen to what your customers are telling you about your company's service and make difficult changes to improve that experience. That is what we have done."

According to Jim Buttonow, Effectur's Chief Operations Officer and 19 year veteran of the IRS, the tax resolution industry has long been plagued by unscrupulous promoters of the IRS Offer in Compromise program, promising dramatic reductions in tax debt to people who ultimately do not achieve those savings. "The cable channels are littered with advertisements from these firms who achieve growth by making unrealistic promises to their customers" he says. "We knew from the beginning that this is not a sustainable way to do business, and we have urged all companies in our industry to hold themselves accountable for promises made to prospective clients."

Buttonow has received requests for help from at least one large competitor in the industry and has spent considerable time helping them understand how to do this in their organization. He states, "We are not trying to keep competitors out, we are trying to lead the way to better customer satisfaction, true profits and true growth across our industry. If all players in our industry adopt this methodology it benefits everyone."

Effectur, Inc. is a national firm based in Greensboro, North Carolina. Established in 2003, it assists both individual and business clients in all 50 states in resolving their federal and state tax debt problems. For more information, please visit http://www.Effectur.com or call 1-800-834-7214.

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