According to Celebros, choosing the best cross-sell solution can help online retailers enrich their customers' online shopping experience and increase average order sizes and overall sales revenues.
Santa Barbara, CA (PRWEB) March 6, 2008 -- Showing the right products to the right people at the right time -- this is the goal of a successful cross-sell campaign. But creating and maintaining one can take a lot of work. Celebros, a long time provider of global eCommerce solutions, can help eTailers avoid the pitfalls of standard cross-sell techniques.
Our new article, Choosing the Best Cross-Sell Solution, explores the nature of managing cross-selling campaigns and the criteria for selecting a software tool to aid in the endeavour. The article includes tips on increasing cross-sell conversions and examines the challenges of executing a manual cross-sell solution. Here is a brief sample:
"In an online retail operation of any considerable size, the amount of work and the data involved in manually implementing cross-selling is daunting. First there's the matter of evaluating your entire product catalogue hierarchy and assigning products for recommendation throughout. Consider this; imagine a store with an inventory of only 20 products. If it was decided to cross-sell just 3 items next to each product, there would be over 5000 cross-sell combinations to choose from!"
To read this free article in its entirety, visit www.celebros.com.
About Celebros
Founded in 2000, Celebros is an international leader in the development of intelligent, concept-based search and navigation solutions for online merchandising operations. The Qwiser Salesperson platform, available in 7 languages, uses the most advanced natural linguistic processing abilities to pinpoint what shoppers are looking for in real-time, enabling retailers to respond in an unparalleled way, increasing sales and enriching their customers' shopping experience.
Celebros is headquartered in California with R&D in Israel and offices in London, Munich and Paris. The company handles online merchandising and sales for more than 300 online shops across a variety of domains including some of the world's largest online retailers like Avon, figleaves.com, Ice.com, and more.
Copyright © 2008 Celebros Inc.; all rights reserved.
For more information contact:
Melody King, US VP Sales
Ph: (800) 428-0496
Fax: (505) 212-0610
Michael Shear, VP Sales Europe
Ph: (0870)366-5274
Mobile: (972) 54-219-6286
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