First Light Net, a targeted advertising company, recently landed Fishing.net, the latest in a series of domain name acquisitions. With the purchase, First Light Net, which specializes in advertising for angling, hunting, sports & outdoor industries, strengthens its foothold in the growing online angling market.
Colorado Springs, CO (PRWEB) March 4, 2008 –- Online targeted advertising company First Light Net recently acquired the domain name Fishing.net, the third in a series of recent domain name purchases. The domain name joins the advertising company’s other recent acquisitions, Fishing.org and Chatanoogafishingforums.com.
Michael Hodgdon, Chief Operating Officer, and Adam Minic, First Light Net’s National Sales manager, say that the timing of the acquisition could not have been better considering the company’s growing online targeted advertising market.
"Having already made staffing, vendor plans and considerations to build fishing.org at an accelerated pace, we now find ourselves excellently positioned to launch both websites prior to the peak catching season this spring," says Hodgdon.
“Unlike the fishing.org acquisition, which took months of negotiating, the fishing.net acquisition was attributed to our passion for staying close to the online outdoors industry, utilizing industry tools and just plain luck,” says Hodgdon “With our vast network of sites dedicated to fishermen and the challenges associated to implementing new innovative interfaces to sites that already have massive user bases, we are very excited to be able to develop these domain names using all the latest technology available without the challenges associated with redesigning existing sites.”
Considered by some a late adopter online industry, “fishing” has definitely carved out a targeted advertising niche on the internet. According to the 2006 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation it was concluded that in 2006, 30.0 million U.S. residents 16 years old and older enjoyed angling opportunities throughout the United States. Anglers fished 517 million days and took 403 million trips to fish, spending $42.2 billion in related expenses during the year.
Minic, who is clearly exciting by the news, adds that although he is very excited about the plans for these websites, the excitement level for the clients is what really pleases him most.
“With the flexibility we provide advertisers in the form of static placements, sponsorships and other custom services that partnered networks can’t provide, and the power of adding these websites to our network, it is great to know that we will continue to dominate the market that provides our clients definitive value,” Minic says of the targeted advertising nook First Light Net has been able to open up with these purchases.
Financial details regarding the acquisition were not available at the time of this release.
About First Light Net
First Light Net is a trademark of Predatorial Advertising Associates L.L.C. It is a marketing and advertising company that specializes in servicing the fishing, hunting, outdoor and sports industries Internet needs. FLN owns the largest self owned online network of outdoor related vertical niche websites. They offer clients a wide range of services including banner advertising, featured "Retailer Showcase" ads, Pay Per Click advertising, textual ads, targeted opt in email marketing, and newsletter sponsorship.
For more information on the targeted advertising company First Light Net, specializing in fishing, hunting, sports & outdoor industries, please visit www.firstlightnet.com
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