SurfKitchen Announces First North American Customer to Launch

Cincinnati Bell Wireless selects SurfKitchen for new mobile data services portal.

New York, NY (PRWEB) March 24, 2008 -- SurfKitchen, the global market leader in On-Device Portal (ODP) applications, today announced that it has been selected by Cincinnati Bell Wireless (CBW) to support CBW’s new mobile data services portal, MyPhone. Using SurfKitchen’s ODP platform, CBW’s MyPhone will greatly enhance mobile data delivery and consumption by providing a simple and compelling user experience.

A division of Cincinnati Bell Inc., a provider of integrated communications solutions-including local, long distance, data, Internet, and wireless services, CBW will reinforce its commitment to innovation by becoming the first carrier in North America to launch SurfKitchen’s software. SurfKitchen will power CBW’s new MyPhone portal, delivering a fully branded user experience incorporating digital content, information services and native handset features on a single, intuitive and visually engaging interface. To be unveiled later this week, MyPhone will let subscribers enjoy easier and faster access to relevant and fresh mobile content and premium SMS services. MyPhone will also provide an advertising platform for Cincinnati Bell to promote its portfolio of communication services such as its consumer broadband service, ZoomTown.

Cincinnati Bell Wireless has a history of being first to market with new and innovative mobile services and we see huge potential for ODP technologies in North America. This follows a broader global trend, as carriers across the world focus on technologies that can improve the user experience and make the promise of mobile data services a reality.

“We wanted to bring our mobile data services to life through an enhanced and engaging user experience,” said Eric Schimpf, general manager of Consumer Wireless for Cincinnati Bell. “SurfKitchen’s proven results with carriers across the world made it the perfect choice. Their experience and insight has changed the way we look at delivering mobile content services, and we can’t wait for our customers to get their hands on MyPhone.”

MyPhone will be available to new and existing CBW subscribers. Existing users will be able to access MyPhone from a link on the CBW WAP deck and install it via a free Over-the-Air download later this week. MyPhone will also be pre-installed on new Java feature phones and introduced on new Smartphones later this year.

“We are very pleased to expand our global customer base with our first U.S. customer launch,” said Michel Quazza, chief executive officer, SurfKitchen. “Cincinnati Bell Wireless has a history of being first to market with new and innovative mobile services and we see huge potential for ODP technologies in North America. This follows a broader global trend, as carriers across the world focus on technologies that can improve the user experience and make the promise of mobile data services a reality.”

CBW joins SurfKitchen customers including global tier one mobile operators such as Orange Group, Telefonica Moviles Espana, Telstra, Maxis, Etisalat and Saudi Telecom, that have deployed SurfKitchen’s mobile solutions to deliver a compelling user experience across mobile data services.

About Cincinnati Bell Wireless
Cincinnati Bell Wireless (CBW) serves more than 500,000 wireless subscribers in the Greater Cincinnati and Dayton, Ohio, areas by delivering outstanding customer value along with superior network quality. Since 2005, independent studies have proven that the CBW network offers the fewest dropped calls and best call quality of any carrier in Cincinnati and Dayton. CBW is wholly owned by Cincinnati Bell Inc. (NYSE:CBB), which provides a wide range of telecommunications products and services to residential and business customers in Ohio, Kentucky and Indiana. For more information, visit: www.cincinnatibell.com.

About SurfKitchen
SurfKitchen is uniquely focused on delivering a mobile end-user experience superior to alternative browser based solutions. SurfKitchen’s simple logical menus ensure easy discovery, consumption and repeat usage of mobile data services. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity. SurfKitchen’s platform enables digital content to be sent over-the-air to a broad range of feature phones and smart phones across Symbian, Microsoft, Java and Brew platforms. This enables operators to ensure that the most up to date content is always available to subscribers. The SurfKitchen experience can be tailored according to operator market segmentation, encouraging increased customer loyalty and ultimately reducing churn.
SurfKitchen’s solutions have been deployed by major operators throughout the world including: Orange Group, Telefonica Moviles España, Telstra, Maxis, Etisalat and ALJAWAL (Saudi Telecom). This list of high profile customers, combined with SurfKitchen’s unique expertise, has resulted in SurfKitchen becoming the market leader in On-Device Portal Applications delivering a dynamic user experience.

For more information, visit: www.surfkitchen.com.
Press Contacts:               
Mina Manchester      
Blanc & Otus PR for surfkitchen          
Tel: (415) 856-5182   

Kate Nichols
surfkitchen
Tel: +44(0)7921 687 998

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