Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Computer Retailer Web Design.
West Simsbury, CT (PRWEB) April 3, 2008 -- WebAward08.org- The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the computer retailer industry learn to create more effective and engaging web sites.
"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "The real story here is Critical Mass's Dell Home/Home Office Website finally knocking HPshopping.com from the top spot - a position it held for an unprecedented five years in a row."
The WebAwards competition judges computer retailer web sites on seven criteria that combined create award-winning web sites:
- Design
- Innovation
- Content
- Technology
- Interactivity
- Copywriting
- Ease of use
Computer Retailer Web sites have equaled or
outperformed the overall ISAR index nine out of the last eleven years with only marginal underperformance in 2002 and 2004. These sites have outperformed the 5-year criteria benchmark in interactivity, but fall well below the average in innovation. Computer retail sites also do well in the content area.
The 2007 WebAward for Best Computer Retailer Web site went to T3 for Dell Virtual Office.
Other past winners include:
- 2006 Critical Mass for Dell Home/Home Office
- 2005 HPshopping.com for HP's Direct to Consumer e-Commerce store
- 2004 HPshopping.com for hpshopping.com
- 2003 HPshopping.com for hpshopping.com
- 2002 HPshopping.com for hpshopping.com
A complete list of past computer retailer winners can be found online.
Companies and organizations wishing to have their computer retailer Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at WebAward08.org.
To request your copy of the 2008 WebAward ISAR report, please visit: WebAward08.org and click on the ISAR text link
The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.
2008 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The computer retailer industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Computer Retailer Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at WebAward08.org.
About the WebAwards
Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward08.org.
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