New Tracking Tool Prevents Wasted "Clicks" from Draining PPC Budgets and Empowers Businesses to Optimize Every Ad Dollar
Tampa, Florida (PRWEB) April 17, 2008 -- To help businesses obtain optimal value from their pay-per-click (PPC) advertising efforts, ClickReport LLC today announces the availability of its proprietary PPC tracking tool, DoogleOnDutyTM. DoogleOnDuty is the only easy-to-use, low-cost and effective PPC tracking tool that helps small- and mid-sized businesses stop Google from wasting their advertising dollars on repeat "clickers," or people who "click" on a sponsored ad link multiple times.
DoogleOnDuty offers immense value to any PPC advertising campaign in three key ways.
Real-Time Click Monitoring - DoogleOnDuty monitors clicks made to an advertiser's sponsored links. It then sends real-time alerts to the advertiser when it detects "click abuse" or repeat clickers from the same IP address. Unlike Google, DoogleOnDuty provides advertisers with the actual IP addresses of people who have clicked on a specific sponsored link. Advertisers can then take immediate action to block the IP addresses of repeat clickers, ensuring that only genuinely interested customers are clicking on a company's sponsored links.
Repeat Clicker Warnings - DoogleOnDuty enables advertisers to create customizable pop-in messages when it detects a unique user clicking on the same sponsored link multiple times. Advertisers can create up to four customizable pop-in messages - which can get stronger each time - saying something to the effect of, "Thanks for coming back, but do us a favor and bookmark our site." This encourages repeat clickers to discontinue clicking on a sponsored link and enables a company to salvage its PPC advertising budget.
Server Down Alerts - DoogleOnDuty sends an email notice to advertisers advising them to pause their PPC ad campaigns when the tool detects that a server is down. This enables an advertiser to avoid potential clicks on a sponsored link when the page is not found. Google continues to charge for clicks to sponsored ads even when the page is not found.
"Although pay-per-click advertising is an effective way to drive customers to a website, we found that Google has done little to correct major flaws and abuses to the system. If a company doesn't properly protect itself from repeat clickers, it's likely their ad budgets will only pad the pockets of multi-billion dollar giants like Google," says Robert Ward, Co Founder, ClickReport LLC.
Ward also notes that PPC advertisers can and should be more proactive in managing their PPC ad campaign funds.
He adds, "The Googles of the world don't want businesses to use DoogleOnDuty because they make money from every click on a sponsored link, even for wasted clicks. But advertisers should beware, as what's good for the Google isn't always good for the gander."
DoogleOnDuty is compatible with PPC campaigns on most major search engines, including Google, Yahoo! and MSN.
Monthly subscriptions to DoogleOnDuty are available online at www.DoogleOnDuty.com and cost $19.99/month.
About DoogleOnDuty
Launched in April 2008, DoogleOnDuty is the only pay-per-click (PPC) tracking software specifically created with the small- and mid-sized business owner in mind. This affordable, reliable and simple click tracking solution empowers companies to identify repeat clickers and block them from clicking on their sponsored ads and wasting valuable ad spend. DoogleOnDuty provides immense value to businesses that are looking to optimize every PPC ad dollar. For more information about DoogleOnDuty, please visit www.DoogleOnDuty.com.
About ClickReport LLC
Click Report LLC is owned by Layton Technology, Inc. and Jon Hunt Associates Limited. The company offers a cost-effective, reliable and easy-to-use pay-per-click monitoring solution called DoogleOnDuty.
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